SWOT analysis of Skanska analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skanska SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Skanska to benchmark its business & performance as compared to the competitors and industry. Skanska is one of the leading brands in the real estate and construction sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Skanska competitors and includes Skanska target market, segmentation, positioning & Unique Selling Proposition (USP).
Skanska Brand Analysis | |
---|---|
Parent Company |
Skanska Group |
Category |
Construction Services |
Sector | |
Tagline/ Slogan |
- |
USP |
Robust client base that includes many Fortune Global 500 companies and the United Nations |
Skanska STP | |
Skanska Segmentation |
Based on geography – Europe, Africa, Asia, Australia, the Americas |
Skanska Target Market |
Mainly targets businesses in Europe and the Americas |
Skanska Positioning |
A company which focuses on providing sustainable solutions to its clients |
Skanska SWOT Analysis | |
Skanska Strengths |
Below are the Strengths in the SWOT Analysis of Skanska: 1. Strong market position in the global construction industry Skanska – through acquisitions and diverse geographic presence 4. Over 50,000 people form a part of the company |
Skanska Weaknesses |
Here are the weaknesses in the Skanska SWOT Analysis: 1. Inability to generate positive cashflows - Skanska has been displaying inability to generate positive cashflows Administration and a number of municipalities have announced damage claims against Skanska due to the alleged collusive cartels |
Skanska Opportunities |
Following are the Opportunities in Skanska SWOT Analysis: 1. Focus on sustainability - Skanska has been emphasizing on leveraging its focus on sustainability. As part of its sustainability efforts, Skanska offered Sweden's first Swan-labeled residential buildings |
Skanska Threats |
The threats in the SWOT Analysis of Skanska are as mentioned: 1. Intense competition - Price competition is escalating, especially when it comes to small and medium-sized projects |
Skanska Competition | |
Competitors |
Below are the top 4 Skanska competitors: 1. Bechtel 2. NCC 3. Hochtief 4. Bilfinger Berger |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skanska. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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