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RAK Ceramics SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team Last Updated: February 16, 2024Reading time:

Here is a detailed SWOT analysis of RAK Ceramics covering strengths, weaknesses, opportunities and threats.

RAK Ceramics Strengths

  1. RAK has been adjudged Super brand for many consecutive years.
  2. It also won major awards for its SAP Application and Advanced Computer Application.
  3. RAK Ceramics is the world largest ceramics manufacturers.
  4. It has operations in around 160 Countries.
  5. Its global annual production output of 110+ million square meters of ceramic and porcelain tiles, 4+million pieces of bathware and 20+ million pieces of tableware.
  6. It has a very diverse portfolio of products as compared to its competitors.

Above are the strengths in the SWOT Analysis of RAK Ceramics. The strengths of RAK Ceramics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

RAK Ceramics Weaknesses

  1. Being a prominent global player, always under scrutiny and public eye for any decision taken
  2. The brand is yet to establish its presence in emerging economies

These were the weaknesses in the RAK Ceramics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

RAK Ceramics Opportunities

  1. It can leverage it worldwide distribution network and expand to other parts of the world.
  2. It can also look for mergers as it carries a very high Brand Equity along with it. This would help it strengthen the brand and enter untapped markets as well.

Above we covered the opportunities in RAK Ceramics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

RAK Ceramics Threats

  1. It is now facing tough competition from national and Regional players in most of the countries.
  2. It also faces challenges in terms of pricing as other regional players are offering products at much lower prices to gain market shares.

The threats in the SWOT Analysis of RAK Ceramics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the RAK Ceramics SWOT analysis.

Read Similar SWOT analysis

About RAK Ceramics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

RAK Ceramics Overview
Parent Company

RAK Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Close to you worldwide


A strong global brand

RAK Ceramics STP

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Market

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Dedicated to provide best quality ceramics

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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