SWOT analysis of KONE analyses the brand by its strengths, weaknesses, opportunities & threats. In KONE SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like KONE to benchmark its business & performance as compared to the competitors. KONE is one of the leading brands in the real estate and construction sector.
The table below lists the KONE SWOT (Strengths, Weaknesses, Opportunities, Threats), top KONE competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
KONE Brand Analysis | |
---|---|
Parent Company |
KONE Corporation |
Category |
Construction Services |
Sector | |
Tagline/ Slogan |
Dedicated to people flow |
USP |
Global leader in elevator and escalator industry |
KONE STP | |
Segment |
Based on Geography – Europe, Asia, the Americas, Africa, Australia Based on business type |
Target Group |
Predominantly Western European markets; meagre target market in other parts of the world Targets businesses that require elevator and escalator solutions |
Positioning |
A company that enables people to move smoothly, safely, comfortably and without waiting in buildings in an increasingly urbanizing environment |
SWOT Analysis of KONE | |
KONE Strengths |
Below are the Strengths in the SWOT Analysis of KONE: 1. Alliance with Toshiba - helps KONE’s growth in the Asian markets with production collaborations for the Chinese markets and reduction in costs through joint research and development projects |
KONE Weaknesses |
Here are the weaknesses in the KONE SWOT Analysis: 1. Fluctuating exchange rates - This can be very apparent in the developing countries in which it operates such as the Asian markets |
KONE Opportunities |
Following are the Opportunities in KONE SWOT Analysis: 1. Strong growth in Asia and Australia - Order intake increased in the Asia-Pacific area for elevators and escalators. These growth opportunities need to be taken advantage of by the company, especially with relative current stagnation in more developed markets |
KONE Threats |
The threats in the SWOT Analysis of KONE are as mentioned: 1. Declining US Markets – the market for elevators and escalators is declining over the years in US, affecting KONE’s business |
KONE Competition | |
KONE Competitors |
Below are the top 4 competitors of KONE: 1. ThyssenKrupp Group 4. Mitsubishi Elevator |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KONE. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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