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ThyssenKrupp Group SWOT Analysis

Published by MBA Skool Team in Conglomerates category Last Updated: August 13, 2023Read time:

Here is a detailed SWOT analysis of ThyssenKrupp Group covering strengths, weaknesses, opportunities and threats.

ThyssenKrupp Group Strengths

  1. Operates in more than 80 countries employing around 150,000 people
  2. Directly or indirectly owns more than 720 companies
  3. Diversified geographical presence with most of its 2,200 production sites, offices, and service bases are located outside Germany
  4. Strong focus on research and development with more than 3,000 engineers, scientists, and technicians at 85 development centers
  5. Broad product portfolio in range of market without common risk factors

Above are the strengths in the SWOT Analysis of ThyssenKrupp Group. The strengths of ThyssenKrupp Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ThyssenKrupp Group Weaknesses

  1. Litigation issues - Adverse rulings regarding pending lawsuits could result in payments to the affected parties which could have a material adverse effect on the group's profit margins
  2. Decreasing trend in Topline is a conern

These were the weaknesses in the ThyssenKrupp Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ThyssenKrupp Group Opportunities

  1. Strategic development plans - portfolio optimization, change management, and performance enhancement like divestment of stainless global and steel Americas and JV with  Polysius and Vecoplan
  2. Strategic agreements and contracts like Dead Sea work an NPK-A plant at Goa
  3. Positive outlook for the global steel market in the short term with expected growth especially in Russia
  4. Positive outlook for the global automobiles

Above we covered the opportunities in ThyssenKrupp Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

ThyssenKrupp Group Threats

  1. Intense competition
  2. Environmental regulations
  3. Economic or industry downturn especially in developed countries- Economic Uncertainty in Europe Leads to Moderate Demand for Iron and Steel

The threats in the SWOT Analysis of ThyssenKrupp Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ThyssenKrupp Group SWOT analysis.

About ThyssenKrupp Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ThyssenKrupp Group Overview
Parent Company

ThyssenKrupp AG


Material and technology



Tagline/ Slogan

Developing the Future


Expertise in its field of operations

ThyssenKrupp Group STP

Steel products, materials services, elevator technology solutions, plant technology solutions, components technology solutions, and marine systems

Target Market

Consumers of carbon steel products like tubes, pipes, heavy plate, tinplate, hot strip; wind turbines, the automotive and construction machinery industries; users of domestic and freight elevators; operators of submarines and surface naval vessels, civil ships; potential operators of chemical plants, refineries, and other industrial plants


Market and manufacture innovative products in a cost and resource efficient way

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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