Balfour Beatty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Balfour Beatty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Balfour Beatty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Balfour Beatty to benchmark its business & performance as compared to the competitors and industry. As of 2020, Balfour Beatty is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Balfour Beatty competitors and includes Balfour Beatty target market, segmentation, positioning & Unique Selling Proposition (USP).

Balfour Beatty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Balfour Beatty Brand Analysis
Parent Company

Balfour Beatty

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Providing the assets that societies need to function, develop and thrive

USP

Global knowledge across the infrastructure lifecycle

Balfour Beatty STP
Balfour Beatty Segmentation

Real estate and construction services

Balfour Beatty Target Market

Infrastructure investments, professional services, construction services, support services

US and UK are major target markets

Balfour Beatty Positioning

Positioned as a company that strives to provide world class infrastructure services across the infrastructure lifecycle

Balfour Beatty SWOT Analysis
Balfour Beatty Strengths

Below are the Strengths in the SWOT Analysis of Balfour Beatty:

1.  Well diversified business across geographies and markets – In uncertain times, diversity is the strength. Breadth of diversity across geographies and markets provides balance and resilience to counter the economic uncertainties that remain in some of its markets.

2. Ability to provide integrated business solutions - will increase the company's revenue and hence profitability

3. Successful implementation of cost efficiency programme - resulted in savings. Successful implementation of cost efficiency programme results in great savings for the company and helps it improve its margins.

4. Over 50,000 people are a part of the company

Balfour Beatty Weaknesses

Here are the weaknesses in the Balfour Beatty SWOT Analysis:

1. Given, the company’s declining debt servicing capabilities it could face tough conditions for refinancing its debt.

2. Deficit in pension funds increases liability - Balfour Beatty's pension liabilities may impair its liquidity and place the company at a competitive disadvantage compared to some of its competitors who do not have such liabilities and cash requirements. Deficit in pension funds may increase the company’s liability.

3. Excessive dependence on the UK and US markets is a concern

Balfour Beatty Opportunities

Following are the Opportunities in Balfour Beatty SWOT Analysis:

1.  Infrastructure business offers outstanding opportunities in emerging economies

2. Positive trend of power sector - The global power generation industry grew by a substantial amount, this could benefit the company’s success.

3. Acquisition of smaller firms can enhance the company's image and position

Balfour Beatty Threats

The threats in the SWOT Analysis of Balfour Beatty are as mentioned:

1. Regulatory pressures - Companies such as Balfour Beatty engage in construction activities and are exposed to high level of safety and security regulation by the government. Regulatory pressures may pose

a threat of depressing future prospects.

2. Intense competition - would increase the operational risk for the company and will pressurize its operating margins

Balfour Beatty Competition
Competitors

Below are the top 9 Balfour Beatty competitors:

1. Bechtel Group

2. Fluor Corporation

3. URS Corporation

4. Carillion

5. Costain Group

6. Interserve

7. Kier Group

8. Keller Group

9. North Midland Construction


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Balfour Beatty. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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