Balfour Beatty SWOT Analysis
Balfour Beatty is one of the leading brands in the real estate and construction sector. Balfour Beatty SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Balfour Beatty:
Quick Glance:
Balfour Beatty Strengths
- Well diversified business across geographies and markets – In uncertain times, diversity is the strength. Breadth of diversity across geographies and markets provides balance and resilience to counter the economic uncertainties that remain in some of its markets.
- Ability to provide integrated business solutions - will increase the company's revenue and hence profitability
- Successful implementation of cost efficiency programme - resulted in savings. Successful implementation of cost efficiency programme results in great savings for the company and helps it improve its margins.
- Over 50,000 people are a part of the company
Above are the strengths in the SWOT Analysis of Balfour Beatty. The strengths of Balfour Beatty looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Balfour Beatty Weaknesses
- Given, the company’s declining debt servicing capabilities it could face tough conditions for refinancing its debt.
- Deficit in pension funds increases liability - Balfour Beatty's pension liabilities may impair its liquidity and place the company at a competitive disadvantage compared to some of its competitors who do not have such liabilities and cash requirements. Deficit in pension funds may increase the company’s liability.
- Excessive dependence on the UK and US markets is a concern
These were the weaknesses in the Balfour Beatty SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Balfour Beatty Opportunities
- Infrastructure business offers outstanding opportunities in emerging economies
- Positive trend of power sector - The global power generation industry grew by a substantial amount, this could benefit the company’s success.
- Acquisition of smaller firms can enhance the company's image and position
Above we covered the opportunities in Balfour Beatty SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Balfour Beatty Threats
- Regulatory pressures - Companies such as Balfour Beatty engage in construction activities and are exposed to high level of safety and security regulation by the government. Regulatory pressures may pose
- a threat of depressing future prospects.
- Intense competition - would increase the operational risk for the company and will pressurize its operating margins
The threats in the SWOT Analysis of Balfour Beatty are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Balfour Beatty SWOT analysis.
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About Balfour Beatty
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Balfour Beatty Overview | |
|---|---|
| Parent Company |
Balfour Beatty |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
Providing the assets that societies need to function, develop and thrive |
| USP |
Global knowledge across the infrastructure lifecycle |
| Balfour Beatty STP | |
| Segmentation |
Real estate and construction services |
| Target Market |
Infrastructure investments, professional services, construction services, support services US and UK are major target markets |
| Positioning |
Positioned as a company that strives to provide world class infrastructure services across the infrastructure lifecycle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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