SWOT Analysis of Orascom Construction with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Orascom Construction |
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Parent Company |
Orascom Construction |
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Category |
Construction Services |
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Sector |
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Tagline/ Slogan |
Excellence in every aspect |
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USP |
World leader in the fertilizer industry |
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Orascom Construction STP |
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Segment |
Construction services |
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Target Group |
Europe, the Middle East, North America, and North Africa Industrial, commercial, water/sewage, transportation, telecommunications, maritime, tourism and railway projects |
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Positioning |
As a company committed to delivering quality work and products, safely and on schedule, and a company with an open mind ready to embrace new opportunities and driven to deliver exceptional value |
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Orascom Construction SWOT Analysis |
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Strengths |
1. Well diversified business presence – presence in fertilizers and construction industry diversifies the business and reduces risk 2. Strong order backlog – Consecutive backlog growth shows financial stability 3. Good growth in EBITDA and net income growth over the years 4. It has its presence felt in over 25 countries |
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Weaknesses |
1. Litigations tarnish company’s image – a number of litigations have been filed against the company’s fertilizer and construction businesses, tarnishing the image of the company 2. Higher debt and interest expense - will negatively impact the profitability and pricing power of the company |
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Opportunities |
1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is substabtial 2. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve. 3. Expansion into emerging economies can propel the company further |
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Threats |
1. Growing debt burden of European nations 2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased 3. Unfavorable govt policies can cause operational inefficiency |
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Orascom Construction Competition |
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Competitors |
1. Saudi Basic Industries Corporation 2. Bouygues SA 3. Saudi Binladin Group |
The brandguide table above concludes the Orascom Construction SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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