Orascom Construction SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Orascom Construction analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Orascom Construction SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orascom Construction to benchmark its business & performance as compared to the competitors and industry. Orascom Construction is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orascom Construction competitors and includes Orascom Construction target market, segmentation, positioning & Unique Selling Proposition (USP).

Orascom Construction SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Orascom Construction Brand Analysis
Parent Company

Orascom Construction

Category

Construction Services

Sector

Real Estate and Construction

Tagline/ Slogan

Excellence in every aspect

USP

World leader in the fertilizer industry

Orascom Construction STP
Orascom Construction Segmentation

Construction services

Orascom Construction Target Market

Europe, the Middle East, North America, and North Africa

Industrial, commercial, water/sewage, transportation, telecommunications, maritime, tourism and railway projects

Orascom Construction Positioning

As a company committed to delivering quality work and products, safely and on schedule, and a company with an open mind ready to embrace new opportunities and driven to deliver exceptional value

Orascom Construction SWOT Analysis
Orascom Construction Strengths

Below are the Strengths in the SWOT Analysis of Orascom Construction:

1. Well diversified business presence – presence in fertilizers and construction industry diversifies the business and reduces risk

2. Strong order backlog – Consecutive backlog growth shows financial stability

3. Good growth in EBITDA and net income growth over the years

4. It has its presence felt in over 25 countries

Orascom Construction Weaknesses

Here are the weaknesses in the Orascom Construction SWOT Analysis:

1. Litigations tarnish company’s image – a number of litigations have been filed against the company’s fertilizer and construction businesses, tarnishing the image of the company

2. Higher debt and interest expense - will negatively impact the profitability and pricing power of the company

Orascom Construction Opportunities

Following are the Opportunities in Orascom Construction SWOT Analysis:

1. Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is substabtial

2. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve.

3. Expansion into emerging economies can propel the company further

Orascom Construction Threats

The threats in the SWOT Analysis of Orascom Construction are as mentioned:

1. Growing debt burden of European nations

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

3. Unfavorable govt policies can cause operational inefficiency

Orascom Construction Competition
Competitors

Below are the top 3 Orascom Construction competitors:

1. Saudi Basic Industries Corporation

2. Bouygues SA

3. Saudi Binladin Group

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orascom Construction. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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