SNC Lavalin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

SNC Lavalin Group

Construction Services

Real Estate and Construction

One company, a world of experience; We care

Expertise in ownership of infrastructure and in the provision of operations and maintenance services

Construction services and real-estate

Canadian markets predominantly; also 100 other countries for projects. Engineering, procurement, construction, project management and project financing services

Positioned as a company that cares about its clients like no other

Below are the Strengths in the SWOT Analysis of SNC Lavalin:

1. Reduced risk due to provision of its services to a number of diverse sectors, which include agrifood, pharmaceuticals and biotechnology, hydrocarbons and chemicals, environment, heavy construction, mass transit, mining and metallurgy, power and water management

2. Multicultural network that spans every continent – offices in 35 countries and projects in 100 countries

3. Maintains exceptionally high standards for quality, health and safety, and environmental protection, and is committed to delivering projects on budget and on schedule to the complete satisfaction of its clients

4. One of the largest construction companies in Canada

5. Nearly 30,000 people are employed with the company

Here are the weaknesses in the SNC Lavalin SWOT Analysis:

1. Involvement in various scandals, tarnishing its name have led to negative publicity for the company

2. Top executive resignations - have left a void in leadership

Following are the Opportunities in SNC Lavalin SWOT Analysis:

1.  Huge infrastructure projects in Canada

2. Emerging economies are a good investment options owing to real estate growth

3. Tie-ups and partnerships can boost the companys image and performance

The threats in the SWOT Analysis of SNC Lavalin are as mentioned:

1. Unfavorable govt policies and economic recessions can affect operations

2. Rising prices of raw materials will affect the project costs directly

3. Increasing competition especially from international construction players entering Canada

Below are the top 3 SNC Lavalin competitors:

1. Foster Wheeler

2. ALSTOM

3. Siemens Energy