SNC Lavalin SWOT Analysis

SNC Lavalin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of SNC Lavalin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SNC Lavalin is one of the leading brands in the real estate and construction sector. The article below lists the SNC Lavalin SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of SNC Lavalin

For SNC Lavalin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SNC Lavalin Strengths

The strengths of SNC Lavalin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of SNC Lavalin :

1. Reduced risk due to provision of its services to a number of diverse sectors, which include agrifood, pharmaceuticals and biotechnology, hydrocarbons and chemicals, environment, heavy construction, mass transit, mining and metallurgy, power and water management

2. Multicultural network that spans every continent – offices in 35 countries and projects in 100 countries

3. Maintains exceptionally high standards for quality, health and safety, and environmental protection, and is committed to delivering projects on budget and on schedule to the complete satisfaction of its clients

4. One of the largest construction companies in Canada

5. Nearly 30,000 people are employed with the company

SNC Lavalin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SNC Lavalin SWOT Analysis:

1. Involvement in various scandals, tarnishing its name have led to negative publicity for the company

2. Top executive resignations - have left a void in leadership

SNC Lavalin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SNC Lavalin SWOT Analysis:

1.  Huge infrastructure projects in Canada

2. Emerging economies are a good investment options owing to real estate growth

3. Tie-ups and partnerships can boost the companys image and performance

SNC Lavalin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SNC Lavalin are as mentioned:

1. Unfavorable govt policies and economic recessions can affect operations

2. Rising prices of raw materials will affect the project costs directly

3. Increasing competition especially from international construction players entering Canada

SNC Lavalin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of SNC Lavalin:

1. Foster Wheeler

2. ALSTOM

3. Siemens Energy

Hence this concludes the SNC Lavalin SWOT analysis.

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About SNC Lavalin

SNC Lavalin Overview
Parent Company	SNC Lavalin Group
Category	Construction Services
Sector	Real Estate and Construction
Tagline/ Slogan	One company, a world of experience; We care
USP	Expertise in ownership of infrastructure and in the provision of operations and maintenance services
SNC Lavalin STP
Segmentation	Construction services and real-estate
Target Market	Canadian markets predominantly; also 100 other countries for projects. Engineering, procurement, construction, project management and project financing services
Positioning	Positioned as a company that cares about its clients like no other

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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