SNC Lavalin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of SNC Lavalin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SNC Lavalin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SNC Lavalin to benchmark its business & performance as compared to the competitors and industry. SNC Lavalin is one of the leading brands in the real estate and construction sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SNC Lavalin competitors and includes SNC Lavalin target market, segmentation, positioning & Unique Selling Proposition (USP).

SNC Lavalin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SNC Lavalin Brand Analysis
Parent Company

SNC Lavalin Group


Construction Services


Real Estate and Construction

Tagline/ Slogan

One company, a world of experience; We care


Expertise in ownership of infrastructure and in the provision of operations and maintenance services

SNC Lavalin STP
SNC Lavalin Segmentation

Construction services and real-estate

SNC Lavalin Target Market

Canadian markets predominantly; also 100 other countries for projects. Engineering, procurement, construction, project management and project financing services

SNC Lavalin Positioning

Positioned as a company that cares about its clients like no other

SNC Lavalin SWOT Analysis
SNC Lavalin Strengths

Below are the Strengths in the SWOT Analysis of SNC Lavalin:

1. Reduced risk due to provision of its services to a number of diverse sectors, which include agrifood, pharmaceuticals and biotechnology, hydrocarbons and chemicals, environment, heavy construction, mass transit, mining and metallurgy, power and water management

2. Multicultural network that spans every continent – offices in 35 countries and projects in 100 countries

3. Maintains exceptionally high standards for quality, health and safety, and environmental protection, and is committed to delivering projects on budget and on schedule to the complete satisfaction of its clients

4. One of the largest construction companies in Canada

5. Nearly 30,000 people are employed with the company

SNC Lavalin Weaknesses

Here are the weaknesses in the SNC Lavalin SWOT Analysis:

1. Involvement in various scandals, tarnishing its name have led to negative publicity for the company

2. Top executive resignations - have left a void in leadership

SNC Lavalin Opportunities

Following are the Opportunities in SNC Lavalin SWOT Analysis:

1.  Huge infrastructure projects in Canada

2. Emerging economies are a good investment options owing to real estate growth

3. Tie-ups and partnerships can boost the companys image and performance

SNC Lavalin Threats

The threats in the SWOT Analysis of SNC Lavalin are as mentioned:

1. Unfavorable govt policies and economic recessions can affect operations

2. Rising prices of raw materials will affect the project costs directly

3. Increasing competition especially from international construction players entering Canada

SNC Lavalin Competition

Below are the top 3 SNC Lavalin competitors:

1. Foster Wheeler


3. Siemens Energy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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