Asahi Glass SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Asahi Glass analyses the brand by its strengths, weaknesses, opportunities & threats. In Asahi Glass SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asahi Glass to benchmark its business & performance as compared to the competitors. Asahi Glass is one of the leading brands in the real estate and construction sector.

The table below lists the Asahi Glass SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asahi Glass competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Asahi Glass SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Asahi Glass Brand Analysis
Parent Company

Mitsubishi

Category

Glass, Chemical & Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Look beyond

USP

Premium Quality Glasses

Asahi Glass STP
Segment

Glass and chemical products

Target Group

Car manufacturers,  real estate builders

Positioning

Safe glasses

SWOT Analysis of Asahi Glass
Asahi Glass Strengths

Below are the Strengths in the SWOT Analysis of Asahi Glass:

1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators
2.  Positioned as one of the Safe Glass and High quality and innovative glasses
3. The company has over 50,000 employoees

4. Focus on Clean and Green energy speaks volumes

5. Its product portfolio includes Glass products, Ceramic products, Chemicals

6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates

7. It has operations in USA, Mexico, India, Thailand and Europe

8. Strong advertising through TVCs, print and online media

Asahi Glass Weaknesses

Here are the weaknesses in the Asahi Glass SWOT Analysis:

1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal

2. Competition from various global players and economic restraints affects business

Asahi Glass Opportunities

Following are the Opportunities in Asahi Glass SWOT Analysis:

1. Large untapped market offers a huge potential
2.Automobile & real estate sector growing very fast, would help Glass sector to grow

3. Tie-ups with international players would help reach out to a global audience

Asahi Glass Threats

The threats in the SWOT Analysis of Asahi Glass are as mentioned:

1. Unfavorable govt policies for business growth in real estate
2. Competitors doing aggressive marketing, might impact AGC’s Market Share

3. Fluctuating dollar prices would affect the global business for the company

Asahi Glass Competition
Asahi Glass Competitors

Below are the top 6 competitors of Asahi Glass:

1. Saint Gobain

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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