SWOT analysis of Asahi Glass analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Asahi Glass SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asahi Glass to benchmark its business & performance as compared to the competitors and industry. As of 2020, Asahi Glass is one of the leading brands in the real estate and construction sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asahi Glass competitors and includes Asahi Glass target market, segmentation, positioning & Unique Selling Proposition (USP).
| Asahi Glass Brand Analysis | |
|---|---|
| Parent Company |
Mitsubishi |
| Category |
Glass, Chemical & Construction Materials |
| Sector | |
| Tagline/ Slogan |
Look beyond |
| USP |
Premium Quality Glasses |
| Asahi Glass STP | |
| Asahi Glass Segmentation |
Glass and chemical products |
| Asahi Glass Target Market |
Car manufacturers, real estate builders |
| Asahi Glass Positioning |
Safe glasses |
| Asahi Glass SWOT Analysis | |
| Asahi Glass Strengths |
Below are the Strengths in the SWOT Analysis of Asahi Glass: 1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators 4. Focus on Clean and Green energy speaks volumes 5. Its product portfolio includes Glass products, Ceramic products, Chemicals 6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates 7. It has operations in USA, Mexico, India, Thailand and Europe 8. Strong advertising through TVCs, print and online media |
| Asahi Glass Weaknesses |
Here are the weaknesses in the Asahi Glass SWOT Analysis: 1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal 2. Competition from various global players and economic restraints affects business |
| Asahi Glass Opportunities |
Following are the Opportunities in Asahi Glass SWOT Analysis: 1. Large untapped market offers a huge potential 3. Tie-ups with international players would help reach out to a global audience |
| Asahi Glass Threats |
The threats in the SWOT Analysis of Asahi Glass are as mentioned: 1. Unfavorable govt policies for business growth in real estate 3. Fluctuating dollar prices would affect the global business for the company |
| Asahi Glass Competition | |
| Competitors |
Below are the top 6 Asahi Glass competitors: 1. Saint Gobain 2. Hind Nat Glass 3. Millidyne 4. HAI Advanced Material Specialists, Inc. 5. Tekna Plasma Systems Inc. 6. Piramal Glass |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asahi Glass. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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