Asahi Glass SWOT Analysis, Competitors & USP

SWOT analysis of Asahi Glass analyses the brand by its strengths, weaknesses, opportunities & threats. In Asahi Glass SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asahi Glass to benchmark its business & performance as compared to the competitors. Asahi Glass is one of the leading brands in the real estate and construction sector.

The article below lists the Asahi Glass SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asahi Glass competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Asahi Glass

Asahi Glass Overview
Parent Company	Mitsubishi
Category	Glass, Chemical & Construction Materials
Sector	Real Estate and Construction
Tagline/ Slogan	Look beyond
USP	Premium Quality Glasses
Asahi Glass STP
Segmentation	Glass and chemical products
Target Market	Car manufacturers,  real estate builders
Positioning	Safe glasses

SWOT Analysis of Asahi Glass

For Asahi Glass, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Asahi Glass SWOT Analysis:

Asahi Glass Strengths

The strengths of Asahi Glass looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Asahi Glass :

1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators
2.  Positioned as one of the Safe Glass and High quality and innovative glasses
3. The company has over 50,000 employoees

4. Focus on Clean and Green energy speaks volumes

5. Its product portfolio includes Glass products, Ceramic products, Chemicals

6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates

7. It has operations in USA, Mexico, India, Thailand and Europe

8. Strong advertising through TVCs, print and online media

Asahi Glass Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Asahi Glass SWOT Analysis:

1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal

2. Competition from various global players and economic restraints affects business

Asahi Glass Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Asahi Glass SWOT Analysis:

1. Large untapped market offers a huge potential
2.Automobile & real estate sector growing very fast, would help Glass sector to grow

3. Tie-ups with international players would help reach out to a global audience

Asahi Glass Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Asahi Glass are as mentioned:

1. Unfavorable govt policies for business growth in real estate
2. Competitors doing aggressive marketing, might impact AGC’s Market Share

3. Fluctuating dollar prices would affect the global business for the company

Asahi Glass Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Asahi Glass:

1. Saint Gobain

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asahi Glass. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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