Asahi Glass SWOT Analysis

Published in Real Estate and Construction category by MBA Skool Team

Here is a detailed SWOT analysis of Asahi Glass covering strengths, weaknesses, opportunities and threats.

Asahi Glass Strengths

  1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators
  2.  Positioned as one of the Safe Glass and High quality and innovative glasses
  3. The company has over 50,000 employoees
  4. Focus on Clean and Green energy speaks volumes
  5. Its product portfolio includes Glass products, Ceramic products, Chemicals
  6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates
  7. It has operations in USA, Mexico, India, Thailand and Europe
  8. Strong advertising through TVCs, print and online media

Above are the strengths in the SWOT Analysis of Asahi Glass. The strengths of Asahi Glass looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Asahi Glass Weaknesses

  1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal
  2. Competition from various global players and economic restraints affects business

These were the weaknesses in the Asahi Glass SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Asahi Glass Opportunities

  1. Large untapped market offers a huge potential
  2. Automobile & real estate sector growing very fast, would help Glass sector to grow
  3. Tie-ups with international players would help reach out to a global audience

Above we covered the opportunities in Asahi Glass SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Asahi Glass Threats

  1. Unfavorable govt policies for business growth in real estate
  2. Competitors doing aggressive marketing, might impact AGC’s Market Share
  3. Fluctuating dollar prices would affect the global business for the company

The threats in the SWOT Analysis of Asahi Glass are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Asahi Glass SWOT analysis.

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About Asahi Glass

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Asahi Glass Overview
Parent Company

Mitsubishi

Category

Glass, Chemical & Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Look beyond

USP

Premium Quality Glasses

Asahi Glass STP
Segmentation

Glass and chemical products

Target Market

Car manufacturers,  real estate builders

Positioning

Safe glasses


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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