Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Asahi Glass analyses the brand by its strengths, weaknesses, opportunities & threats. In Asahi Glass SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Asahi Glass to benchmark its business & performance as compared to the competitors. Asahi Glass is one of the leading brands in the real estate and construction sector.
The table below lists the Asahi Glass SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asahi Glass competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Asahi Glass:
1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators 2. Positioned as one of the Safe Glass and High quality and innovative glasses 3. The company has over 50,000 employoees
4. Focus on Clean and Green energy speaks volumes
5. Its product portfolio includes Glass products, Ceramic products, Chemicals
6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates
7. It has operations in USA, Mexico, India, Thailand and Europe
8. Strong advertising through TVCs, print and online media
Asahi Glass Weaknesses
Here are the weaknesses in the Asahi Glass SWOT Analysis:
1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal
2. Competition from various global players and economic restraints affects business
Asahi Glass Opportunities
Following are the Opportunities in Asahi Glass SWOT Analysis:
1. Large untapped market offers a huge potential 2.Automobile & real estate sector growing very fast, would help Glass sector to grow
3. Tie-ups with international players would help reach out to a global audience
Asahi Glass Threats
The threats in the SWOT Analysis of Asahi Glass are as mentioned:
1. Unfavorable govt policies for business growth in real estate 2. Competitors doing aggressive marketing, might impact AGC’s Market Share
3. Fluctuating dollar prices would affect the global business for the company
Asahi Glass Competition
Asahi Glass Competitors
Below are the top 6 competitors of Asahi Glass:
1. Saint Gobain
2. Hind Nat Glass
4. HAI Advanced Material Specialists, Inc.
5. Tekna Plasma Systems Inc.
6. Piramal Glass
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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