Asahi Glass SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 4550

SWOT Analysis of Asahi Glass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asahi Glass

Parent Company



Glass, Chemical & Construction Materials


Real Estate and Construction

Tagline/ Slogan

Look beyond


Premium Quality Glasses

Asahi Glass STP


Glass and chemical products

Target Group

Car manufacturers,  real estate builders


Safe glasses

Asahi Glass SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Asahi Glass :

1. Asahi Glass was named one of Thomson Reuters Top 100 Global innovators
2.  Positioned as one of the Safe Glass and High quality and innovative glasses
3. The company has over 50,000 employoees

4. Focus on Clean and Green energy speaks volumes

5. Its product portfolio includes Glass products, Ceramic products, Chemicals

6. Asahi India Glass Ltd. is jointly promoted by Asahi Glass Co, Maruti Suzuki & B. M Labroo & Associates

7. It has operations in USA, Mexico, India, Thailand and Europe

8. Strong advertising through TVCs, print and online media


1. AGC Flat Glass Europe was one of the four flat-glass manufacturers allegedly involved in price fixing scandal

2. Competition from various global players and economic restraints affects business


1. Large untapped market offers a huge potential
2.Automobile & real estate sector growing very fast, would help Glass sector to grow

3. Tie-ups with international players would help reach out to a global audience


1. Unfavorable govt policies for business growth in real estate
2. Competitors doing aggressive marketing, might impact AGC’s Market Share

3. Fluctuating dollar prices would affect the global business for the company

Asahi Glass Competition


Below are the 6 main Asahi Glass competitors :

1. Saint Gobain

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass

The brandguide table above concludes the Asahi Glass SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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