Published in Real Estate and Construction category by MBA Skool Team
Lafarge is one of the leading brands in the real estate and construction sector. Lafarge SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lafarge:
One of the Market Leaders in cement industry worldwide
Operations in 50+ countries makes it one of the global leaders in constructionand real estate
Strong supply chain makes its operations effective
Over 60,000 people are employed in the organization
The product portfolio includes Cement, Construction aggregates, asphalt production and concrete
Reshuffling in the top management has resulted in a more focused and strategic business approach
Consistently improving financial trends have boosted the business operations
The company has done major innovations and made landmark monuments across the world in also places like Greece, South Korea etc
Above are the strengths in the SWOT Analysis of Lafarge. The strengths of Lafarge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Strong competition means limited market share growth
Instances of legal cases and alleged violations have sometimes hurt the brand name
These were the weaknesses in the Lafarge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Acquisitions of smaller players would make them a stronger brand
Can target other competitor’s customer base
Strategic marketing and advertising would help increase brand recall and credibility further
Above we covered the opportunities in Lafarge SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Challenges in post merger operations can affect business
Strong competition in all operating countries
Increasing costs of operations, rising furls prices etc would all be a threat
The threats in the SWOT Analysis of Lafarge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
High Income groups, Tier I and Tier II builders, Premium Projects
Market Leader of cement, High Brand Equity
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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