Lafarge SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 5638

SWOT Analysis of Lafarge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Materials


Real Estate and Construction

Tagline/ Slogan

Building Better Cities


Innovating and Contributing to Society

Lafarge STP


Construction and real estate

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects


Market Leader of cement, High Brand Equity

Lafarge SWOT Analysis


1. One of the Market Leaders in cement industry worldwide
2. Operations in 50+ countries makes it one of the global leaders in construction  and real estate
3. Strong supply chain makes its operations effective

4. Over 60,000 people are employed in the organization

5. The product portfolio includes Cement, Construction aggregates, asphalt production and concrete

6. Reshuffling in the top management has resulted in a more focused and strategic business approach

7. Consistently improving financial trends have boosted the business operations

8. The company has done major innovations and made landmark monuments across the world in also places like Greece, South Korea etc


1. Strong competition means limited market share growth

2. Instances of legal cases and alleged violations have sometimes hurt the brand name


1.  Acquisitions of smaller players would make them a stronger brand
2.  Can target other competitor’s customer base

2. Strategic marketing and advertising would help increase brand recall and credibility further


1. Challenges in post merger operations can affect business
2. Strong competition in all operating countries

3. Increasing costs of operations, rising furls prices etc would all be a threat

Lafarge Competition


1. Holcim

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc

The brandguide table above concludes the Lafarge SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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