Lafarge SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 8581

SWOT analysis of Lafarge analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lafarge SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lafarge to benchmark its business & performance as compared to the competitors and industry. Lafarge is one of the leading brands in the real estate and construction sector. The table below also lists the top Lafarge competitors and elaborates Lafarge market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lafarge SWOT, Competitors, Marketing STP & Brand analysis Table
Lafarge Brand Analysis
Parent Company



Construction Materials


Real Estate and Construction

Tagline/ Slogan

Building Better Cities


Innovating and Contributing to Society

Lafarge STP

Construction and real estate

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects


Market Leader of cement, High Brand Equity

Lafarge SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lafarge. Strengths are:

1. One of the Market Leaders in cement industry worldwide
2. Operations in 50+ countries makes it one of the global leaders in construction  and real estate
3. Strong supply chain makes its operations effective

4. Over 60,000 people are employed in the organization

5. The product portfolio includes Cement, Construction aggregates, asphalt production and concrete

6. Reshuffling in the top management has resulted in a more focused and strategic business approach

7. Consistently improving financial trends have boosted the business operations

8. The company has done major innovations and made landmark monuments across the world in also places like Greece, South Korea etc


Here are the weaknesses in the Lafarge SWOT Analysis:

1. Strong competition means limited market share growth

2. Instances of legal cases and alleged violations have sometimes hurt the brand name


Following are the Opportunities in Lafarge SWOT Analysis:

1.  Acquisitions of smaller players would make them a stronger brand
2.  Can target other competitor’s customer base

2. Strategic marketing and advertising would help increase brand recall and credibility further


The threats in the SWOT Analysis of Lafarge are as mentioned:

1. Challenges in post merger operations can affect business
2. Strong competition in all operating countries

3. Increasing costs of operations, rising furls prices etc would all be a threat

Lafarge Competition

Below are the top 5 Lafarge competitors:

1. Holcim

2. Cemex

3. Heidelberg Cement

4. Eurocement Group

5. CRH plc

The brandguide table above concludes the Lafarge SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lafarge. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin