Saint-Gobain SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Saint-Gobain analyses the brand by its strengths, weaknesses, opportunities & threats. In Saint-Gobain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saint-Gobain to benchmark its business & performance as compared to the competitors. Saint-Gobain is one of the leading brands in the real estate and construction sector.

The table below lists the Saint-Gobain SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saint-Gobain competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Saint-Gobain SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Saint-Gobain Brand Analysis
Parent Company

Saint-Gobain S.A.

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

The future of Glass

USP

Strong Brand Equity

Saint-Gobain STP
Segment

Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders

Positioning

Innovative Glass Technology

SWOT Analysis of Saint-Gobain
Saint-Gobain Strengths

Below are the Strengths in the SWOT Analysis of Saint-Gobain:

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment

Saint-Gobain Weaknesses

Here are the weaknesses in the Saint-Gobain SWOT Analysis:

1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny

Saint-Gobain Opportunities

Following are the Opportunities in Saint-Gobain SWOT Analysis:

1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations

Saint-Gobain Threats

The threats in the SWOT Analysis of Saint-Gobain are as mentioned:

1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Saint-Gobain Competition
Saint-Gobain Competitors

Below are the top 6 competitors of Saint-Gobain:

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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