Saint-Gobain SWOT Analysis, Competitors & USP

Posted in Real Estate and Construction, Total Reads: 6269

SWOT Analysis of Saint-Gobain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Saint-Gobain S.A.


Construction Materials


Real Estate and Construction

Tagline/ Slogan

The future of Glass


Strong Brand Equity

Saint-Gobain STP


Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders


Innovative Glass Technology

Saint-Gobain SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Saint-Gobain :

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment


1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny


1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations


1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Saint-Gobain Competition


Below are the 6 main Saint-Gobain competitors :

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass

The brandguide table above concludes the Saint-Gobain SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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