Saint-Gobain SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Saint-Gobain analyses the brand by its strengths, weaknesses, opportunities & threats. In Saint-Gobain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Saint-Gobain to benchmark its business & performance as compared to the competitors. Saint-Gobain is one of the leading brands in the real estate and construction sector.

The table below lists the Saint-Gobain SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saint-Gobain competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Saint-Gobain SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Saint-Gobain Brand Analysis
Parent Company

Saint-Gobain S.A.


Construction Materials


Real Estate and Construction

Tagline/ Slogan

The future of Glass


Strong Brand Equity

Saint-Gobain STP

Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders


Innovative Glass Technology

SWOT Analysis of Saint-Gobain
Saint-Gobain Strengths

Below are the Strengths in the SWOT Analysis of Saint-Gobain:

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment

Saint-Gobain Weaknesses

Here are the weaknesses in the Saint-Gobain SWOT Analysis:

1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny

Saint-Gobain Opportunities

Following are the Opportunities in Saint-Gobain SWOT Analysis:

1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations

Saint-Gobain Threats

The threats in the SWOT Analysis of Saint-Gobain are as mentioned:

1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Saint-Gobain Competition
Saint-Gobain Competitors

Below are the top 6 competitors of Saint-Gobain:

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Saint-Gobain. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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