Published in Real Estate and Construction category by MBA Skool Team
Saint-Gobain is one of the leading brands in the real estate and construction sector. Saint-Gobain SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Saint-Gobain:
Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
The company has over 180,000+ employees worldwide
High Brand Equity and strong presence across the world
It is a pioneer worldwide for Glass fabrics
Strong branding and marketing exercises make it a high brand recall product
High number of research centres, 3500+ researchers and annually more than 400 patents
The CSR activities are also spread across the world, as it takes major steps for the environment
Above are the strengths in the SWOT Analysis of Saint-Gobain. The strengths of Saint-Gobain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand is still establishing in the emerging economies
Being a market leader, its every operation in under public eye and scrutiny
These were the weaknesses in the Saint-Gobain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
High growth rate of Real estate sector
Company can leverage operations across sectors for higher growth
Continuous Innovation and more research
Sponsorship, marketing, advertising can boost operations
Above we covered the opportunities in Saint-Gobain SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Strong Competition in all operating Sectors
Pricing wars might impact Saint Gobain’s Business
Fluctuating global economies can affect international business
The threats in the SWOT Analysis of Saint-Gobain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Saint-Gobain SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Middle Class and Upper Class Customers, corporates and builders
Innovative Glass Technology
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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