Saint-Gobain SWOT Analysis, USP & Competitors

Saint-Gobain

Parent Company

Saint-Gobain S.A.

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

The future of Glass

USP

Strong Brand Equity

Saint-Gobain STP

Segment

Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders

Positioning

Innovative Glass Technology

Saint-Gobain SWOT Analysis

Strengths

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment

Weaknesses

1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny

Opportunities

1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations

Threats

1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Saint-Gobain Competition

Competitors

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass