Saint-Gobain SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Saint-Gobain S.A.

Construction Materials

Real Estate and Construction

The future of Glass

Strong Brand Equity

Tier I and Tier II Cities

Middle Class and Upper Class Customers, corporates and builders

Innovative Glass Technology

Below are the Strengths in the SWOT Analysis of Saint-Gobain:

1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment

Here are the weaknesses in the Saint-Gobain SWOT Analysis:

1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny

Following are the Opportunities in Saint-Gobain SWOT Analysis:

1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations

The threats in the SWOT Analysis of Saint-Gobain are as mentioned:

1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business

Below are the top 6 Saint-Gobain competitors:

1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass