Saint-Gobain SWOT Analysis, Competitors & USP
SWOT analysis of Saint-Gobain analyses the brand by its strengths, weaknesses, opportunities & threats. In Saint-Gobain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Saint-Gobain to benchmark its business & performance as compared to the competitors. Saint-Gobain is one of the leading brands in the real estate and construction sector.
The table below lists the Saint-Gobain SWOT (Strengths, Weaknesses, Opportunities, Threats), top Saint-Gobain competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Saint-Gobain Brand Analysis | |
|---|---|
| Parent Company |
Saint-Gobain S.A. |
| Category |
Construction Materials |
| Sector | |
| Tagline/ Slogan |
The future of Glass |
| USP |
Strong Brand Equity |
| Saint-Gobain STP | |
| Segment |
Tier I and Tier II Cities |
| Target Group |
Middle Class and Upper Class Customers, corporates and builders |
| Positioning |
Innovative Glass Technology |
| SWOT Analysis of Saint-Gobain | |
| Saint-Gobain Strengths |
Below are the Strengths in the SWOT Analysis of Saint-Gobain: 1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards 5. Strong branding and marketing exercises make it a high brand recall product 6. High number of research centres, 3500+ researchers and annually more than 400 patents 7. The CSR activities are also spread across the world, as it takes major steps for the environment |
| Saint-Gobain Weaknesses |
Here are the weaknesses in the Saint-Gobain SWOT Analysis: 1. The brand is still establishing in the emerging economies |
| Saint-Gobain Opportunities |
Following are the Opportunities in Saint-Gobain SWOT Analysis: 1. High growth rate of Real estate sector 4. Sponsorship, marketing, advertising can boost operations |
| Saint-Gobain Threats |
The threats in the SWOT Analysis of Saint-Gobain are as mentioned: 1. Strong Competition in all operating Sectors 3. Fluctuating global economies can affect international business |
| Saint-Gobain Competition | |
| Saint-Gobain Competitors |
Below are the top 6 competitors of Saint-Gobain: 1. Asahi India 2. Hind Nat Glass 3. Millidyne 4. HAI Advanced Material Specialists, Inc. 5. Tekna Plasma Systems Inc. 6. Piramal Glass |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Saint-Gobain. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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