Saint-Gobain SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 4116

SWOT Analysis of Saint-Gobain with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Saint-Gobain S.A.


Construction Materials


Real Estate and Construction

Tagline/ Slogan

The future of Glass


Strong Brand Equity



Tier I and Tier II Cities

Target Group

Middle Class and Upper Class Customers, corporates and builders


Innovative Glass Technology

SWOT Analysis


1. Operations in Construction materials production and retail, glass, ceramics, plastics, abrasives, packaging, gypsum plasterboards
2. The company has over 180,000+ employees worldwide
3. High Brand Equity and strong presence across the world
4. It is a pioneer worldwide for Glass fabrics

5. Strong branding and marketing exercises make it a high brand recall product

6. High number of research centres, 3500+ researchers and annually more than 400 patents

7. The CSR activities are also spread across the world, as it takes major steps for the environment


1. The brand is still establishing in the emerging economies
2. Being a market leader, its every operation in under public eye and scrutiny


1. High growth rate of Real estate sector
2.Company can leverage operations across sectors for higher growth
3. Continuous Innovation and more research

4. Sponsorship, marketing, advertising can boost operations


1. Strong Competition in all operating Sectors
2. Pricing wars might impact Saint Gobain’s Business

3. Fluctuating global economies can affect international business



1. Asahi India

2. Hind Nat Glass

3.  Millidyne

4.  HAI Advanced Material Specialists, Inc.

5.  Tekna Plasma Systems Inc.

6. Piramal Glass

The table above concludes the Saint-Gobain SWOT analysis along with its marketing and brand parameters.


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