Spanish La Liga SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Spanish La Liga analyses the brand by its strengths, weaknesses, opportunities & threats. In Spanish La Liga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spanish La Liga to benchmark its business & performance as compared to the competitors. Spanish La Liga is one of the leading brands in the sports teams and events sector.

The table below lists the Spanish La Liga SWOT (Strengths, Weaknesses, Opportunities, Threats), top Spanish La Liga competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Spanish La Liga SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Spanish La Liga Brand Analysis
Parent Company

Liga Nacional de Fútbol Profesional
Category

Football League (Spain)
Sector

Sports Teams and Events
Tagline/ Slogan

-
USP

A football league where the very best players ply their trade
Spanish La Liga STP
Segment

All football lovers across the world
Target Group

Men in the age group 15-60
Positioning

Entertaining league with a lot of goals
SWOT Analysis of Spanish La Liga
Spanish La Liga Strengths

Below are the Strengths in the SWOT Analysis of Spanish La Liga:

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league
Spanish La Liga Weaknesses

Here are the weaknesses in the Spanish La Liga SWOT Analysis:

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources
Spanish La Liga Opportunities

Following are the Opportunities in Spanish La Liga SWOT Analysis:

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated
Spanish La Liga Threats

The threats in the SWOT Analysis of Spanish La Liga are as mentioned:

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL
Spanish La Liga Competition
Spanish La Liga Competitors

Below are the top 3 competitors of Spanish La Liga:

1.English Premier League
2.German Bundesliga
3.Italian Serie A


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spanish La Liga. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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