Spanish La Liga SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Spanish La Liga analyses the brand by its strengths, weaknesses, opportunities & threats. In Spanish La Liga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spanish La Liga to benchmark its business & performance as compared to the competitors. Spanish La Liga is one of the leading brands in the sports teams and events sector.

The article below lists the Spanish La Liga SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Spanish La Liga SWOT Analysis:

SWOT Analysis of Spanish La Liga

For Spanish La Liga, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Spanish La Liga Strengths

The strengths of Spanish La Liga looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Spanish La Liga :

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league

Spanish La Liga Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Spanish La Liga SWOT Analysis:

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources


Spanish La Liga Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Spanish La Liga SWOT Analysis:

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated

Spanish La Liga Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Spanish La Liga are as mentioned:

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL


Spanish La Liga Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Spanish La Liga:

1.English Premier League
2.German Bundesliga
3.Italian Serie A

Hence this concludes the Spanish La Liga SWOT analysis.

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About Spanish La Liga

Spanish La Liga Overview
Parent Company

Liga Nacional de Fútbol Profesional

Category

Football League (Spain)

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

A football league where the very best players ply their trade

Spanish La Liga STP
Segmentation

All football lovers across the world

Target Market

Men in the age group 15-60

Positioning

Entertaining league with a lot of goals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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