Spanish La Liga SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 5480

SWOT analysis of Spanish La Liga analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Spanish La Liga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spanish La Liga to benchmark its business & performance as compared to the competitors and industry. Spanish La Liga is one of the leading brands in the sports teams and events sector. The table below also lists the top Spanish La Liga competitors and elaborates Spanish La Liga market segmentation, target group, positioning & Unique Selling Proposition (USP).

Spanish La Liga SWOT, Competitors, Marketing STP & Brand analysis Table
Spanish La Liga Brand Analysis
Parent Company

Liga Nacional de Fútbol Profesional


Football League (Spain)


Sports Teams and Events

Tagline/ Slogan



A football league where the very best players ply their trade

Spanish La Liga STP

All football lovers across the world

Target Group

Men in the age group 15-60


Entertaining league with a lot of goals

Spanish La Liga SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spanish La Liga. Strengths are:

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league


Here are the weaknesses in the Spanish La Liga SWOT Analysis:

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources


Following are the Opportunities in Spanish La Liga SWOT Analysis:

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated


The threats in the SWOT Analysis of Spanish La Liga are as mentioned:

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL

Spanish La Liga Competition

Below are the top 3 Spanish La Liga competitors:

1.English Premier League
2.German Bundesliga
3.Italian Serie A

The brandguide table above concludes the Spanish La Liga SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spanish La Liga. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

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