Spanish La Liga SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 5480

SWOT analysis of Spanish La Liga analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Spanish La Liga SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Spanish La Liga to benchmark its business & performance as compared to the competitors and industry. Spanish La Liga is one of the leading brands in the sports teams and events sector. The table below also lists the top Spanish La Liga competitors and elaborates Spanish La Liga market segmentation, target group, positioning & Unique Selling Proposition (USP).

Spanish La Liga SWOT, Competitors, Marketing STP & Brand analysis Table
Spanish La Liga Brand Analysis
Parent Company

Liga Nacional de Fútbol Profesional
Category

Football League (Spain)
Sector

Sports Teams and Events
Tagline/ Slogan

-
USP

A football league where the very best players ply their trade
Spanish La Liga STP
Segment

All football lovers across the world
Target Group

Men in the age group 15-60
Positioning

Entertaining league with a lot of goals
Spanish La Liga SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spanish La Liga. Strengths are:

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league
Weaknesses

Here are the weaknesses in the Spanish La Liga SWOT Analysis:

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources
Opportunities

Following are the Opportunities in Spanish La Liga SWOT Analysis:

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated
Threats

The threats in the SWOT Analysis of Spanish La Liga are as mentioned:

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL
Spanish La Liga Competition
Competitors

Below are the top 3 Spanish La Liga competitors:

1.English Premier League
2.German Bundesliga
3.Italian Serie A

The brandguide table above concludes the Spanish La Liga SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Spanish La Liga. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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