Spanish La Liga SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 5114

SWOT Analysis of Spanish La Liga with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spanish La Liga

Parent Company

Liga Nacional de Fútbol Profesional


Football League (Spain)


Sports Teams and Events

Tagline/ Slogan



A football league where the very best players ply their trade

Spanish La Liga STP


All football lovers across the world

Target Group

Men in the age group 15-60


Entertaining league with a lot of goals

Spanish La Liga SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Spanish La Liga. Strengths are:

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league


Here are the weaknesses of Spanish La Liga :

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources


Following are the Opportunities of Spanish La Liga :

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated


The threats of Spanish La Liga are as mentioned :

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL

Spanish La Liga Competition


Below are the 3 main Spanish La Liga competitors :

1.English Premier League
2.German Bundesliga
3.Italian Serie A

The brandguide table above concludes the Spanish La Liga SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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