Spanish La Liga SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Liga Nacional de Fútbol Profesional

Football League (Spain)

Sports Teams and Events

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A football league where the very best players ply their trade

All football lovers across the world

Men in the age group 15-60

Entertaining league with a lot of goals

Below are the Strengths in the SWOT Analysis of Spanish La Liga:

1. Strongest league in Europe according to UEFA’s “league coefficient”
2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
3. The strong rivalry between Real Madrid and Barcelona
4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi

5. Better technical skills of the players

6. Spain, being the world and European Champion in Football, have increased the popularity of the league

Here are the weaknesses in the Spanish La Liga SWOT Analysis:

1.  Dominated by only two teams-Real Madrid and Barcelona
2. Less popular in Asia and USA  as compared to the English Premier League
3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources

Following are the Opportunities in Spanish La Liga SWOT Analysis:

1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
2.Develop a fan base in Asia and USA, as the European Market is already saturated

The threats in the SWOT Analysis of Spanish La Liga are as mentioned:

1. Threat of Catalonia separating from Spain and forming their own league
2. Threat of the global reach of EPL

Below are the top 3 Spanish La Liga competitors:

1.English Premier League
2.German Bundesliga
3.Italian Serie A