Spanish La Liga SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team

Here is a detailed SWOT analysis of Spanish La Liga covering strengths, weaknesses, opportunities and threats.

Spanish La Liga Strengths

  1. Strongest league in Europe according to UEFA’s “league coefficient”
  2. The two richest and most successful clubs-Real Madrid and Barcelona play in this league
  3. The strong rivalry between Real Madrid and Barcelona
  4. Presence of the top best players like Cristiano Ronaldo and Lionel Messi
  5. Better technical skills of the players
  6. Spain, being the world and European Champion in Football, have increased the popularity of the league

Above are the strengths in the SWOT Analysis of Spanish La Liga. The strengths of Spanish La Liga looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Spanish La Liga Weaknesses

  1. Dominated by only two teams-Real Madrid and Barcelona
  2. Less popular in Asia and USAas compared to the English Premier League
  3. Most of the money from the TV rights go to only two clubs, resulting in a skewed distribution of resources

These were the weaknesses in the Spanish La Liga SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Spanish La Liga Opportunities

  1. If more clubs come up and challenge the top 2, this will easily be the best league in the world.
  2. Develop a fan base in Asia and USA, as the European Market is already saturated

Above we covered the opportunities in Spanish La Liga SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Spanish La Liga Threats

  1. Threat of Catalonia separating from Spain and forming their own league
  2. Threat of the global reach of EPL

The threats in the SWOT Analysis of Spanish La Liga are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Spanish La Liga SWOT analysis.

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About Spanish La Liga

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Spanish La Liga Overview
Parent Company

Liga Nacional de Fútbol Profesional

Category

Football League (Spain)

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

A football league where the very best players ply their trade

Spanish La Liga STP
Segmentation

All football lovers across the world

Target Market

Men in the age group 15-60

Positioning

Entertaining league with a lot of goals


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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