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German Bundesliga SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: June 06, 2023Read time:

Here is a detailed SWOT analysis of German Bundesliga covering strengths, weaknesses, opportunities and threats.

German Bundesliga Strengths

  1. Germany, being a perennial powerhouse in the world of football, there is no shortage of homegrown talent
  2. League consists of 18 teams, as opposed to 20 in the other leagues, thus making it more competitive
  3. Containing some of the powerhouses of European football like Bayern Munich
  4. Re-Emergence ofteams like Borussia Dortmund, who play with a lot of positivity and enthusiasm, made the league more competitive

Above are the strengths in the SWOT Analysis of German Bundesliga. The strengths of German Bundesliga looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

German Bundesliga Weaknesses

  1. Apart from Bayern Munich, the other teams do not have a global fan base
  2. Lack of association with top broadcasters in the Indian subcontinent and Asian market is hurting the league’s popularity
  3. Lack of global superstars playing in the league
  4. Bayern Munich dominating the league for a long time in the 1990s and early 2000s led to the image of the league not being competitive

These were the weaknesses in the German Bundesliga SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

German Bundesliga Opportunities

  1. Develop a fan base in Asia by organizing pre-season tours
  2. Tap new markets like the US market by inviting teams from the MLS to come and play a few matches during the pre season

Above we covered the opportunities in German Bundesliga SWOT Analysis. The opportunities for any brand can include prospects of future growth.

German Bundesliga Threats

  1. Similar leagues across Europe gaining more popularity
  2. German players moving out to play in more glamorous leagues like the English Premier League and Spanish La Liga

The threats in the SWOT Analysis of German Bundesliga are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the German Bundesliga SWOT analysis.

About German Bundesliga

The table below gives the brand overview along with its target market, segmentation, positioning & USP

German Bundesliga Overview
Parent Company

Deutsche Fußball Liga


Football League (Germany)


Sports Teams and Events

Tagline/ Slogan



Top football league showcasing entertaining football and having the highest average attendance across all football leagues

German Bundesliga STP

All football fans across the world

Target Market

Football enthusiasts in the age group 15-60


Entertaining and highly competitive football

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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