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  3. Newcastle United SWOT Analysis

Newcastle United SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: October 14, 2023Read time:

Here is a detailed SWOT analysis of Newcastle United covering strengths, weaknesses, opportunities and threats.

Newcastle United Strengths

  1. Club with a legacy and stature to attract big names
  2. Talented first team squad which has rich experience
  3. Recent impressive run which saw them promoting back to English premier league and qualifying for Euro League
  4. An owner who is dedicated towards club
  5. St.James Park stadium has a capacity of over 50,000
  6. The brand has strong global recognition with players like Shearer, Owen etc playing for the club
  7. Revenues are a boost by sale of merchandise by the club

Above are the strengths in the SWOT Analysis of Newcastle United. The strengths of Newcastle United looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Newcastle United Weaknesses

  1. Inability to win major competitions have hampered brand value
  2. Intense competition from big clubs have diluted its brand presence

These were the weaknesses in the Newcastle United SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Newcastle United Opportunities

  1. Make the most of the young squad at disposal
  2. Being more consistent to win leagues and trophies to boost brand value
  3. Smart buys during transfer windows

Above we covered the opportunities in Newcastle United SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Newcastle United Threats

  1. Inconsistency can lead to relegation
  2. Unrest among players can affect performance on pitch
  3. Big clubs buying more star players can increase gap further

The threats in the SWOT Analysis of Newcastle United are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Newcastle United SWOT analysis.

About Newcastle United

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Newcastle United Overview
Parent Company

Mike Ashley


Football – English Premier League


Sports Teams and Events

Tagline/ Slogan

Triumphing by brave defense


world’s first carbon positive football club

Newcastle United STP

Millions of people worldwide enjoying football

Target Market

Men in the age group 15 and above locally and globally


Perennial dark horses

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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