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Manchester United SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: July 06, 2023Read time:

Here is a detailed SWOT analysis of Manchester United covering strengths, weaknesses, opportunities and threats.

Manchester United Strengths

  1. Strong global brand name and one of the most valuable clubs
  2. Excellent marketing, global brand presence and high quality merchandising
  3. Most successful English football club with strong brand loyalty
  4. One of the richest sports teams across the globe
  5. Tie up with sponsors like Audi, Nike, AON, AIG, Sharp, Vodafone, Airtel, Turkish Airlines, Thomas Cook etc
  6. Old Trafford stadium has a capacity of over 75,000

Above are the strengths in the SWOT Analysis of Manchester United. The strengths of Manchester United looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Manchester United Weaknesses

  1. Financial problemsat the club
  2. Saturated English football market

These were the weaknesses in the Manchester United SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Manchester United Opportunities

  1. Tapping global fan bases like India, China, USA
  2. More advertising and brand visibility would help build on brand equity

Above we covered the opportunities in Manchester United SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Manchester United

Manchester United Threats

  1. Other top clubs buying out good players
  2. Internal problemsbetween players and management
  3. Financial debts incurred due to expensive player transfers

The threats in the SWOT Analysis of Manchester United are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Manchester United SWOT analysis.

About Manchester United

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Manchester United Overview
Parent Company

Glazer Family


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Glory Glory Man United


Most successful English football club with star players in squad

Manchester United STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


World’s most popular team Red devils who are aggressive and united to win football matches at Old Trafford ‘Theatre of dreams’

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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