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Chelsea SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: December 25, 2023Read time:

Here is a detailed SWOT analysis of Chelsea covering strengths, weaknesses, opportunities and threats.

Chelsea Strengths

  1. Strong global brand name
  2. Excellent marketing, global brand presence and high quality merchandising
  3. Have had sponsorships from big brands like Adidas, Samsung, 188Bet, EA Sports
  4. Chelsea Stamford Bridge stadium in London has a capacity of around 42,000

Above are the strengths in the SWOT Analysis of Chelsea. The strengths of Chelsea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chelsea Weaknesses

  1. Comparitively less popular globally as compared to Manchester United and Arsenal
  2. Departure of senior players would leave void

These were the weaknesses in the Chelsea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chelsea Opportunities

  1. Tapping global fan bases like India, China, USA
  2. More advertising and brand visibility would help build on brand equity

Above we covered the opportunities in Chelsea SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chelsea Threats

  1. Other top clubs buying out good players
  2. Internal problemsbetween players and management
  3. Financial debts incurred due to expensive player transfers

The threats in the SWOT Analysis of Chelsea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chelsea SWOT analysis.

About Chelsea

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chelsea Overview
Parent Company

Owned by Roman Abramovich


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

Carefree; Ten Men Went to Mow, We All Follow the Chelsea


Strong contender for winning titles challenging top clubs Manchester United and Arsenal

Chelsea STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


Known as The Pensioners and The Blues

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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