1. SWOT Analysis
  2. Sports Teams and Events
  3. Liverpool SWOT Analysis

Liverpool SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: August 29, 2023Read time:

Here is a detailed SWOT analysis of Liverpool covering strengths, weaknesses, opportunities and threats.

Liverpool Strengths

  1. Strong global brand name and loyal fan following
  2. Excellent marketing, global brand presence and high quality merchandising
  3. Their stadium Anfield can accommodate around 45,000 spectators
  4. Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.

Above are the strengths in the SWOT Analysis of Liverpool. The strengths of Liverpool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Liverpool Weaknesses

  1. Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
  2. Have been unable to win major titles in the English competition since a considerable time
  3. Player and management issues

These were the weaknesses in the Liverpool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Liverpool Opportunities

  1. Tapping global fan bases like India, China, USA
  2. More advertising and brand visibility would help build on brand equity

Above we covered the opportunities in Liverpool SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Liverpool Threats

  1. Other top clubs buying out good players
  2. Internal problems between players and management
  3. Financial debts incurred due to expensive player transfers

The threats in the SWOT Analysis of Liverpool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Liverpool SWOT analysis.

About Liverpool

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Liverpool Overview
Parent Company

Fenway Sports Group


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

You’ll Never Walk Alone


One of the most popular sports clubs across the European continent

Liverpool STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


The Reds always perform and play together as a team

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Liverpool. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin