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Dallas Cowboys SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: July 29, 2023Read time:

Here is a detailed SWOT analysis of Dallas Cowboys covering strengths, weaknesses, opportunities and threats.

Dallas Cowboys Strengths

  1. Wealthiest team in the NFL, recording an annual revenue of over 270million USD
  2. Excellent marketing and merchandising in USA
  3. Owns the record for most Superbowl appearances
  4. Cowboys stadium is the largest domed stadium in the world, and has the facilities of the highest quality
  5. Strong fan-following and good business from merchandise sale

Above are the strengths in the SWOT Analysis of Dallas Cowboys. The strengths of Dallas Cowboys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dallas Cowboys Weaknesses

  1. Very few fans outside USA
  2. Low popularity of NFL in emerging economies like India and China affects the franchise
  3. No Superbowl championships since a long time shows that the franchise is not living up to its reputation in the recent past

These were the weaknesses in the Dallas Cowboys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dallas Cowboys Opportunities

  1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
  2. Attract and retain the top talent in the NFL which will help them to win the Superbowl again in the future
  3. Keep the rivalry going with Washington Redskins and Philadelphia Eagles to attract more fans

Above we covered the opportunities in Dallas Cowboys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dallas Cowboys Threats

  1. Other top franchises buying Cowboys’ better players
  2. Threat from its major rivals like Washington Redskins and Philadelphia Eagles

The threats in the SWOT Analysis of Dallas Cowboys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dallas Cowboys SWOT analysis.

About Dallas Cowboys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dallas Cowboys Overview
Parent Company

Owner-Jerry Jones


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Huge national following and the highest valued sports franchise in the history of United States

Dallas Cowboys STP

All followers of American Football

Target Market

American Men in the age group 15-60


One of the most successful and famous teams in NFL history

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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