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Indian Premier League (IPL) SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: April 18, 2023Read time:

Here is a detailed SWOT analysis of Indian Premier League (IPL) covering strengths, weaknesses, opportunities and threats.

Indian Premier League (IPL) Strengths

  1. IPL is one the most popularly marketed and branded cricket sports event globally
  2. IPL was the first sports event to be broadcasted live on Youtube and Indiatimes
  3. Involvement of top international players, big corporate and celebrities make IPL a popular rage amongst spectators
  4. Brand IPL is predicted to bring over $1.6nbn to BCCI in 5-10 years through sponsorships and TV Rights
  5. IPL is sponsored by popular brands like DLF, Coca Cola, Samsung, Maruti, TVS, Parle etc
  6. Has an extremely high global reach and appeal amongst cricket fans
  7. Involvement of international players has helped improve pool of local players

Above are the strengths in the SWOT Analysis of Indian Premier League (IPL). The strengths of Indian Premier League (IPL) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Indian Premier League (IPL) Weaknesses

  1. Controversies like Team ownership disputes, media rights, suspension of chairman etc caused problems for Indian Premier League (IPL) brand
  2. Conflicts with some other international cricket boards affected brand image

These were the weaknesses in the Indian Premier League (IPL) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Indian Premier League (IPL) Opportunities

  1. Huge opportunity for IPL to leverage on popular brands through advertising, merchandising
  2. Huge cricket following can be tapped through advertising, involvement of fans and cricketers
  3. Involvement of boards from other countries can boost the sport and then indirectly be a boon for IPL

Above we covered the opportunities in Indian Premier League (IPL) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Indian Premier League (IPL)

Indian Premier League (IPL) Threats

  1. Gaining popularity of other sports amongst youth and excessive cricket will reduce appeal amongst people
  2. Govt regulations regarding security, taxation, policies etc can affect IPL
  3. IPL would be adversely affected by emergence of similar tournaments in other countries

The threats in the SWOT Analysis of Indian Premier League (IPL) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Indian Premier League (IPL) SWOT analysis.

About Indian Premier League (IPL)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Indian Premier League (IPL) Overview
Parent Company

BCCI (Administrator)


Cricket Event


Sports Teams and Events

Tagline/ Slogan

MANORANJAN KA BAAP (King of entertainment);


IPL is an exciting annual T-20 cricket tournament with all international cricketers playing together in India

Indian Premier League (IPL) STP

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally


IPL is entertaining T20 cricket tournament with international cricket stars

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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