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Big Bash League SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: November 04, 2023Read time:

Here is a detailed SWOT analysis of Big Bash League covering strengths, weaknesses, opportunities and threats.

Big Bash League Strengths

  1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world)
  2. Strong support for the respective city teams
  3. Presence of T20 specialist international players
  4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure
  5. Long term association with top brands as the sponsor
  6. Good media coverage and branding

Above are the strengths in the SWOT Analysis of Big Bash League. The strengths of Big Bash League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Big Bash League Weaknesses

  1. Absence of Indian Superstars in the league
  2. Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket
  3. Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league

These were the weaknesses in the Big Bash League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Big Bash League Opportunities

  1. Expand into other cities which do not host international cricket like Canberra, Gold Coast etc
  2. Bring in more international superstars to cater to a global audience
  3. If possible, adjust the dates so that the top Australian players are able to play the entire season

Above we covered the opportunities in Big Bash League SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Big Bash League Threats

  1. Threat from the other leagues like IPL which have a much greater fan base
  2. Expanding the league to smaller cities may degrade the quality of players

The threats in the SWOT Analysis of Big Bash League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Big Bash League SWOT analysis.

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About Big Bash League

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Big Bash League Overview
Parent Company

Cricket Australia


Domestic T20 Cricket Tournament


Sports Teams and Events

Tagline/ Slogan



An exciting T20 tournament with  global superstars playing

Big Bash League STP

All Cricket Lovers

Target Market

Male in the age group 15-60


An exciting T20 tournament where city based franchises compete against each other

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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