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Washington Redskins SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team Last Updated: May 21, 2024Reading time:

Here is a detailed SWOT analysis of Washington Redskins covering strengths, weaknesses, opportunities and threats.

Washington Redskins Strengths

  1. Second most valuable team in the NFL with annual revenues in excess of USD 345 million
  2. Loyal fan base in USA, selling out every home game since 1958
  3. First team to have a fight song which is called “Hail to the Redskins”
  4. Broken NFL’s mark for highest attendance 9 seasons in a row

Above are the strengths in the SWOT Analysis of Washington Redskins. The strengths of Washington Redskins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Washington Redskins Weaknesses

  1. No superbowl championship since a long time shows a decline in the quality of performance in recent years
  2. Absence of a sizeable fan base outside USA owing to the relatively low popularity of NFL in Asian Countries

These were the weaknesses in the Washington Redskins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Washington Redskins Opportunities

  1. Capture the global fan base by better broadcasting and promotions in Asian countries
  2. Attract better players and win the Superbowl once again

Above we covered the opportunities in Washington Redskins SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Washington Redskins Threats

  1. Threat of star players leaving for other franchises
  2. Threat from other American sports like baseball and basketball, which may cause a decline in the number of people following NFL

The threats in the SWOT Analysis of Washington Redskins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Washington Redskins SWOT analysis.

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About Washington Redskins

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Washington Redskins Overview
Parent Company

Owner-Dan Snyder


American Football Franchise


Sports Teams and Events

Tagline/ Slogan

Hail to the Redskins


Second most valuable franchise in the NFL and 1st team to have their own marching band

Washington Redskins STP

All followers of American Football

Target Market

American Men in the age group 15-60


Second most valuable team and one of the most successful in American Football History

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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