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New York Giants SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: June 10, 2023Read time:

Here is a detailed SWOT analysis of New York Giants covering strengths, weaknesses, opportunities and threats.

New York Giants Strengths

  1. Hugely Successful NFL franchise with a loyal fan base
  2. Has a State of the art training centre
  3. Successful promotions and merchandising results in good revenues every year
  4. Strong business from merchandising
  5. Popular brand across USA with many prominent players

Above are the strengths in the SWOT Analysis of New York Giants. The strengths of New York Giants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

New York Giants Weaknesses

  1. Does not have a global fan base
  2. Limited efforts to go global affects potential of growing

These were the weaknesses in the New York Giants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

New York Giants Opportunities

  1. Tapping global fan bases like India and China, and developing a loyal fan base outside USA
  2. Attract and retain the top talent in the NFL which will help them to remain a dominant force in the NFL
  3. Take advantage of being based in a city like New York to attract more fans

Above we covered the opportunities in New York Giants SWOT Analysis. The opportunities for any brand can include prospects of future growth.

New York Giants Threats

  1. Other top franchises buying their top players
  2. Threat from its major rivals like Philadelphia Eagles and New York Jets

The threats in the SWOT Analysis of New York Giants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the New York Giants SWOT analysis.

About New York Giants

The table below gives the brand overview along with its target market, segmentation, positioning & USP

New York Giants Overview
Parent Company

Owner-John Mara


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Successful NFL franchise with a loyal fan base

New York Giants STP

All followers of American Football

Target Market

American Men in the age group 15-60


Successful NFL franchise with a loyal fan base in New York, one of the biggest cities of the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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