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New York Jets SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: January 27, 2024Read time:

Here is a detailed SWOT analysis of New York Jets covering strengths, weaknesses, opportunities and threats.

New York Jets Strengths

  1. Fairly successful franchise with a loyal fan base
  2. State of the art training facility named Atlantic Health Jets Training Center
  3. Excellent marketing and merchandising in USA
  4. Has a famous cheerleading squad named “Jet Flights Crew”

Above are the strengths in the SWOT Analysis of New York Jets. The strengths of New York Jets looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

New York Jets Weaknesses

  1. Has not been very successful in the recent past
  2. Overshadowed by the more successful New York Giants
  3. Very few fans outside USA

These were the weaknesses in the New York Jets SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

New York Jets Opportunities

  1. Tap global fan bases
  2. Attract and retain top players and win the Superbowl again

Above we covered the opportunities in New York Jets SWOT Analysis. The opportunities for any brand can include prospects of future growth.

New York Jets Threats

  1. Threat from its major rivals like New York Giants and Miami Dolphins
  2. Threat of top players leaving the franchise to join rival camps

The threats in the SWOT Analysis of New York Jets are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the New York Jets SWOT analysis.

About New York Jets

The table below gives the brand overview along with its target market, segmentation, positioning & USP

New York Jets Overview
Parent Company

Owner-Woody Johnson


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



Fairly successful NFL franchise with a loyal fan base

New York Jets STP

All followers of American Football

Target Market

American Men in the age group 15-60


One of the most successful and famous teams in NFL history, and based in one of the biggest cities of USA(New York)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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