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New England Patriots SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: September 26, 2023Read time:

Here is a detailed SWOT analysis of New England Patriots covering strengths, weaknesses, opportunities and threats.

New England Patriots Strengths

  1. Excellent marketing and merchandising in USA
  2. One of the most successful teams in the recent past, with the highest number of superbowl appearances in the last 25 years
  3. World class home stadium-Gillete Stadium
  4. Loyal and huge fan base in USA

Above are the strengths in the SWOT Analysis of New England Patriots. The strengths of New England Patriots looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

New England Patriots Weaknesses

  1. Very few fans outside USA, especially in emerging economies like India and China
  2. Various ownership changes in the past have affected the stability of the franchise

These were the weaknesses in the New England Patriots SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

New England Patriots Opportunities

  1. Attract and retain the top talent in the NFL which will help them to remain a force to reckon with in the future
  2. Expand to newer markets and tap the global fans, and create a global fan base

Above we covered the opportunities in New England Patriots SWOT Analysis. The opportunities for any brand can include prospects of future growth.

New England Patriots Threats

  1. Threat from one of its most bitter rivals, the New York Jets
  2. Threat of other top franchises buying Cowboys’ better players

The threats in the SWOT Analysis of New England Patriots are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the New England Patriots SWOT analysis.

About New England Patriots

The table below gives the brand overview along with its target market, segmentation, positioning & USP

New England Patriots Overview
Parent Company

Owner-Robert Kraft


American Football Franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful NFL teams with 7 superbowl appearances

New England Patriots STP

All followers of American Football

Target Market

Male in the age group 15-60


One of the most successful teams in NFL with the highest number of superbowl appearances in the last 25 years

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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