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  3. Chennai Super Kings SWOT Analysis

Chennai Super Kings SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team Last Updated: May 09, 2023Reading time:

Here is a detailed SWOT analysis of Chennai Super Kings covering strengths, weaknesses, opportunities and threats.

Chennai Super Kings Strengths

  1. Strong global brand name in IPL India
  2. Excellent marketingand high quality merchandising
  3. Good performance under consistent and performance oriented leadership
  4. Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Above are the strengths in the SWOT Analysis of Chennai Super Kings. The strengths of Chennai Super Kings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chennai Super Kings Weaknesses

  1. Over dependent on a few players
  2. Excessive cricket would drain out the players performance and quality

These were the weaknesses in the Chennai Super Kings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chennai Super Kings Opportunities

  1. Winning more tournaments would make them an even more powerful brand
  2. More branding and marketing would help people associate with the team and the brand

Above we covered the opportunities in Chennai Super Kings SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chennai Super Kings Threats

  1. Player and management controversies
  2. Threat from other competitor teams
  3. Lack of interest in people with excessive cricket and with ageing superstars

The threats in the SWOT Analysis of Chennai Super Kings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chennai Super Kings SWOT analysis.

About Chennai Super Kings

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chennai Super Kings Overview
Parent Company

India Cements Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu

USP

Has been the most successful IPL team since its inception

Chennai Super Kings STP
Segmentation

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally

Positioning

Chennai Super Kings representing solid and sturdy performance orientation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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