Kings XI Punjab SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3336

SWOT analysis of Kings XI Punjab analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kings XI Punjab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kings XI Punjab to benchmark its business & performance as compared to the competitors and industry. Kings XI Punjab is one of the leading brands in the sports teams and events sector. The table below also lists the top Kings XI Punjab competitors and elaborates Kings XI Punjab market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kings XI Punjab SWOT, Competitors, Marketing STP & Brand analysis Table
Kings XI Punjab Brand Analysis
Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Born to win; Dhoom Punjabi


A vibrant team which players like the Lions of Punjab

Kings XI Punjab STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Team with an aggressive mind set to be brave winners

Kings XI Punjab SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kings XI Punjab. Strengths are:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team


Here are the weaknesses in the Kings XI Punjab SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police


Following are the Opportunities in Kings XI Punjab SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand


The threats in the SWOT Analysis of Kings XI Punjab are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kings XI Punjab Competition

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The brandguide table above concludes the Kings XI Punjab SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kings XI Punjab. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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