Kings XI Punjab SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kings XI Punjab analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kings XI Punjab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kings XI Punjab to benchmark its business & performance as compared to the competitors and industry. Kings XI Punjab is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kings XI Punjab competitors and includes Kings XI Punjab target market, segmentation, positioning & Unique Selling Proposition (USP).

Kings XI Punjab SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kings XI Punjab Brand Analysis
Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Born to win; Dhoom Punjabi

USP

A vibrant team which players like the Lions of Punjab

Kings XI Punjab STP
Kings XI Punjab Segmentation

Billions of people across the world who love to play or watch cricket

Kings XI Punjab Target Market

Men in the age group 15 and above globally

Kings XI Punjab Positioning

Team with an aggressive mind set to be brave winners

Kings XI Punjab SWOT Analysis
Kings XI Punjab Strengths

Below are the Strengths in the SWOT Analysis of Kings XI Punjab:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team

Kings XI Punjab Weaknesses

Here are the weaknesses in the Kings XI Punjab SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police

Kings XI Punjab Opportunities

Following are the Opportunities in Kings XI Punjab SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand

Kings XI Punjab Threats

The threats in the SWOT Analysis of Kings XI Punjab are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kings XI Punjab Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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