Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Kings XI Punjab analyses the brand by its strengths, weaknesses, opportunities & threats. In Kings XI Punjab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kings XI Punjab to benchmark its business & performance as compared to the competitors. Kings XI Punjab is one of the leading brands in the sports teams and events sector.
The table below lists the Kings XI Punjab SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kings XI Punjab competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
A vibrant team which players like the Lions of Punjab
Kings XI Punjab STP
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
Team with an aggressive mind set to be brave winners
SWOT Analysis of Kings XI Punjab
Kings XI Punjab Strengths
Below are the Strengths in the SWOT Analysis of Kings XI Punjab:
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Brands like Emirates, Coca Cola, Reebok are associated with the team
Kings XI Punjab Weaknesses
Here are the weaknesses in the Kings XI Punjab SWOT Analysis:
1. Inconsistent performances despite having good players 2.Issues between players and management have been controversial 3.Lack of domestic players has lead to weaker fan following 4.Controversies like racial discrimination and problem with Police
Kings XI Punjab Opportunities
Following are the Opportunities in Kings XI Punjab SWOT Analysis:
1.Utilise and tap more domestic players and rope in good international players 2.More branding and marketing would help people associate with the team and the brand
Kings XI Punjab Threats
The threats in the SWOT Analysis of Kings XI Punjab are as mentioned:
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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