Kings XI Punjab SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman

Cricket- Indian Premier League IPL

Sports Teams and Events

Born to win; Dhoom Punjabi

A vibrant team which players like the Lions of Punjab

Billions of people across the world who love to play or watch cricket

Men in the age group 15 and above globally

Team with an aggressive mind set to be brave winners

Below are the Strengths in the SWOT Analysis of Kings XI Punjab:

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team

Here are the weaknesses in the Kings XI Punjab SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police

Following are the Opportunities in Kings XI Punjab SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand

The threats in the SWOT Analysis of Kings XI Punjab are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings