Kings XI Punjab SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kings XI Punjab analyses the brand by its strengths, weaknesses, opportunities & threats. In Kings XI Punjab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kings XI Punjab to benchmark its business & performance as compared to the competitors. Kings XI Punjab is one of the leading brands in the sports teams and events sector.

The article below lists the Kings XI Punjab SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kings XI Punjab competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kings XI Punjab

Kings XI Punjab Overview
Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Born to win; Dhoom Punjabi

USP

A vibrant team which players like the Lions of Punjab

Kings XI Punjab STP
Segmentation

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally

Positioning

Team with an aggressive mind set to be brave winners

SWOT Analysis of Kings XI Punjab

For Kings XI Punjab, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kings XI Punjab SWOT Analysis:

Kings XI Punjab Strengths

The strengths of Kings XI Punjab looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kings XI Punjab :

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team

Kings XI Punjab Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kings XI Punjab SWOT Analysis:

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police


Kings XI Punjab Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kings XI Punjab SWOT Analysis:

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand


Kings XI Punjab Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kings XI Punjab are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kings XI Punjab Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kings XI Punjab. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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