SWOT analysis of Kings XI Punjab analyses the brand by its strengths, weaknesses, opportunities & threats. In Kings XI Punjab SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kings XI Punjab to benchmark its business & performance as compared to the competitors. Kings XI Punjab is one of the leading brands in the sports teams and events sector.
The table below lists the Kings XI Punjab SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kings XI Punjab competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Kings XI Punjab Brand Analysis | |
---|---|
Parent Company |
Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman |
Category |
Cricket- Indian Premier League IPL |
Sector | |
Tagline/ Slogan |
Born to win; Dhoom Punjabi |
USP |
A vibrant team which players like the Lions of Punjab |
Kings XI Punjab STP | |
Segment |
Billions of people across the world who love to play or watch cricket |
Target Group |
Men in the age group 15 and above globally |
Positioning |
Team with an aggressive mind set to be brave winners |
SWOT Analysis of Kings XI Punjab | |
Kings XI Punjab Strengths |
Below are the Strengths in the SWOT Analysis of Kings XI Punjab: 1.Strong brand name in IPL India |
Kings XI Punjab Weaknesses |
Here are the weaknesses in the Kings XI Punjab SWOT Analysis: 1. Inconsistent performances despite having good players |
Kings XI Punjab Opportunities |
Following are the Opportunities in Kings XI Punjab SWOT Analysis: 1.Utilise and tap more domestic players and rope in good international players |
Kings XI Punjab Threats |
The threats in the SWOT Analysis of Kings XI Punjab are as mentioned: 1.Player and management controversies |
Kings XI Punjab Competition | |
Kings XI Punjab Competitors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kings XI Punjab. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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