Kings XI Punjab SWOT Analysis, USP & Competitors

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SWOT Analysis of Kings XI Punjab with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kings XI Punjab

Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Born to win; Dhoom Punjabi

USP

A vibrant team which players like the Lions of Punjab

Kings XI Punjab STP

Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Team with an aggressive mind set to be brave winners

Kings XI Punjab SWOT Analysis

Strengths

1.Strong brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Brands like Emirates, Coca Cola, Reebok are associated with the team

Weaknesses

1. Inconsistent performances despite having good players
2.Issues between players and management have been controversial
3.Lack of domestic players has lead to weaker fan following
4.Controversies like racial discrimination and problem with Police

Opportunities

1.Utilise and tap more domestic players and rope in good international players
2.More branding and marketing would help people associate with the team and the brand

Threats

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kings XI Punjab Competition

Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


The brandguide table above concludes the Kings XI Punjab SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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