Royal Challengers Bangalore SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4422

SWOT analysis of Royal Challengers Bangalore analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Challengers Bangalore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Challengers Bangalore to benchmark its business & performance as compared to the competitors and industry. Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector. The table below also lists the top Royal Challengers Bangalore competitors and elaborates Royal Challengers Bangalore market segmentation, target group, positioning & Unique Selling Proposition (USP).

Royal Challengers Bangalore SWOT, Competitors, Marketing STP & Brand analysis Table
Royal Challengers Bangalore Brand Analysis
Parent Company

United Breweries Group


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Jeetenge hum shaan se; Game for More


The most stylish and flamboyant team with the most brand visibility

Royal Challengers Bangalore STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


RCB believes in winning in style and be ready for the next challenge

Royal Challengers Bangalore SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Challengers Bangalore. Strengths are:

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1


Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality


Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience


The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Royal Challengers Bangalore Competition

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Royal Challengers Bangalore SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Challengers Bangalore. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin