SWOT analysis of Royal Challengers Bangalore analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Challengers Bangalore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Challengers Bangalore to benchmark its business & performance as compared to the competitors. Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector.
The table below lists the Royal Challengers Bangalore SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Challengers Bangalore competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Royal Challengers Bangalore Brand Analysis | |
---|---|
Parent Company |
United Breweries Group |
Category |
Cricket- Indian Premier League IPL |
Sector | |
Tagline/ Slogan |
Jeetenge hum shaan se; Game for More |
USP |
The most stylish and flamboyant team with the most brand visibility |
Royal Challengers Bangalore STP | |
Segment |
Billions of people across the world who love to play or watch cricket |
Target Group |
Men in the age group 15 and above globally |
Positioning |
RCB believes in winning in style and be ready for the next challenge |
SWOT Analysis of Royal Challengers Bangalore | |
Royal Challengers Bangalore Strengths |
Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore: 1.Strong brand name in IPL India |
Royal Challengers Bangalore Weaknesses |
Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis: 1.Over dependent on a few players |
Royal Challengers Bangalore Opportunities |
Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis: 1.Winning more tournaments would make them an even more powerful brand |
Royal Challengers Bangalore Threats |
The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned: 1.Player and management controversies |
Royal Challengers Bangalore Competition | |
Royal Challengers Bangalore Competitors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Challengers Bangalore. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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