Royal Challengers Bangalore SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

United Breweries Group

Cricket- Indian Premier League IPL

Sports Teams and Events

Jeetenge hum shaan se; Game for More

The most stylish and flamboyant team with the most brand visibility

Billions of people across the world who love to play or watch cricket

Men in the age group 15 and above globally

RCB believes in winning in style and be ready for the next challenge

Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore:

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1

Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience

The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings