Royal Challengers Bangalore SWOT Analysis
Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector. Royal Challengers Bangalore SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Royal Challengers Bangalore:
Quick Glance:
Royal Challengers Bangalore Strengths
- Strong brand name in IPL India
- Excellent marketingand high quality merchandising
- Presence of good players has lead to consistently good performances
- Chinnaswamy stadium can accommodate over 55,000 spectators
- RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1
Above are the strengths in the SWOT Analysis of Royal Challengers Bangalore. The strengths of Royal Challengers Bangalore looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Royal Challengers Bangalore Weaknesses
- Over dependent on a few players
- Excessive cricket would drain out the players performance and quality
These were the weaknesses in the Royal Challengers Bangalore SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Royal Challengers Bangalore Opportunities
- Winning more tournaments would make them an even more powerful brand
- More branding and marketing would help people associate with the team and the brand
- High popularity in India but still unable to tap international audience
Above we covered the opportunities in Royal Challengers Bangalore SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Royal Challengers Bangalore Threats
- Player and management controversies
- Threat from other competitor teams
- Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Royal Challengers Bangalore SWOT analysis.
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About Royal Challengers Bangalore
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Royal Challengers Bangalore Overview | |
|---|---|
| Parent Company |
United Breweries Group |
| Category |
Cricket- Indian Premier League IPL |
| Sector | |
| Tagline/ Slogan |
Jeetenge hum shaan se; Game for More |
| USP |
The most stylish and flamboyant team with the most brand visibility |
| Royal Challengers Bangalore STP | |
| Segmentation |
Billions of people across the world who love to play or watch cricket |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
RCB believes in winning in style and be ready for the next challenge |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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