Royal Challengers Bangalore SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Challengers Bangalore analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Challengers Bangalore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Challengers Bangalore to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Challengers Bangalore competitors and includes Royal Challengers Bangalore target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Challengers Bangalore SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Challengers Bangalore Brand Analysis
Parent Company

United Breweries Group

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Jeetenge hum shaan se; Game for More

USP

The most stylish and flamboyant team with the most brand visibility

Royal Challengers Bangalore STP
Royal Challengers Bangalore Segmentation

Billions of people across the world who love to play or watch cricket

Royal Challengers Bangalore Target Market

Men in the age group 15 and above globally

Royal Challengers Bangalore Positioning

RCB believes in winning in style and be ready for the next challenge

Royal Challengers Bangalore SWOT Analysis
Royal Challengers Bangalore Strengths

Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore:

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1

Royal Challengers Bangalore Weaknesses

Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Royal Challengers Bangalore Opportunities

Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience

Royal Challengers Bangalore Threats

The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Royal Challengers Bangalore Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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