Royal Challengers Bangalore SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Royal Challengers Bangalore analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Challengers Bangalore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Challengers Bangalore to benchmark its business & performance as compared to the competitors. Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector.
The table below lists the Royal Challengers Bangalore SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Challengers Bangalore competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The most stylish and flamboyant team with the most brand visibility
Royal Challengers Bangalore STP
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
RCB believes in winning in style and be ready for the next challenge
SWOT Analysis of Royal Challengers Bangalore
Royal Challengers Bangalore Strengths
Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore:
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Presence of good players has lead to consistently good performances 4.Chinnaswamy stadium can accommodate over 55,000 spectators 5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1
Royal Challengers Bangalore Weaknesses
Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:
1.Over dependent on a few players 2.Excessive cricket would drain out the players performance and quality
Royal Challengers Bangalore Opportunities
Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis:
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the team and the brand 3.High popularity in India but still unable to tap international audience
Royal Challengers Bangalore Threats
The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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