Royal Challengers Bangalore SWOT Analysis

Royal Challengers Bangalore SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Royal Challengers Bangalore, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector. The article below lists the Royal Challengers Bangalore SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Royal Challengers Bangalore

For Royal Challengers Bangalore, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Royal Challengers Bangalore Strengths

The strengths of Royal Challengers Bangalore looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore :

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1

Royal Challengers Bangalore Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Royal Challengers Bangalore Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Royal Challengers Bangalore SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience

Royal Challengers Bangalore Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Hence this concludes the Royal Challengers Bangalore SWOT analysis.

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About Royal Challengers Bangalore

Royal Challengers Bangalore Overview
Parent Company	United Breweries Group
Category	Cricket- Indian Premier League IPL
Sector	Sports Teams and Events
Tagline/ Slogan	Jeetenge hum shaan se; Game for More
USP	The most stylish and flamboyant team with the most brand visibility
Royal Challengers Bangalore STP
Segmentation	Billions of people across the world who love to play or watch cricket
Target Market	Men in the age group 15 and above globally
Positioning	RCB believes in winning in style and be ready for the next challenge

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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