Royal Challengers Bangalore SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Royal Challengers Bangalore analyses the brand by its strengths, weaknesses, opportunities & threats. In Royal Challengers Bangalore SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Challengers Bangalore to benchmark its business & performance as compared to the competitors. Royal Challengers Bangalore is one of the leading brands in the sports teams and events sector.

The table below lists the Royal Challengers Bangalore SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Challengers Bangalore competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Challengers Bangalore SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Challengers Bangalore Brand Analysis
Parent Company

United Breweries Group


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Jeetenge hum shaan se; Game for More


The most stylish and flamboyant team with the most brand visibility

Royal Challengers Bangalore STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


RCB believes in winning in style and be ready for the next challenge

SWOT Analysis of Royal Challengers Bangalore
Royal Challengers Bangalore Strengths

Below are the Strengths in the SWOT Analysis of Royal Challengers Bangalore:

1.Strong  brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Presence of good players has lead to consistently good performances
4.Chinnaswamy stadium can accommodate over 55,000 spectators
5.RCB has a lot of brands associated with it like Royal Challenge, Kingfisher, Reebok, McDowel’s No.1

Royal Challengers Bangalore Weaknesses

Here are the weaknesses in the Royal Challengers Bangalore SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Royal Challengers Bangalore Opportunities

Following are the Opportunities in Royal Challengers Bangalore SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand
3.High popularity in India but still unable to tap international audience

Royal Challengers Bangalore Threats

The threats in the SWOT Analysis of Royal Challengers Bangalore are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Royal Challengers Bangalore Competition
Royal Challengers Bangalore Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Mumbai Indians

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Rajasthan Royals

7.Pune Warriors India

8.Kings XI Punjab

9.Chennai Super Kings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Challengers Bangalore. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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