Published in Sports Teams and Events category by MBA Skool Team
Mumbai Indians is one of the leading brands in the sports teams and events sector. Mumbai Indians SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mumbai Indians:
Strong brand name in IPL India being 2nd highest brand value
Excellent marketingand high quality merchandising
Good financial position and high brand loyalty
Wankhede Stadium can accommodate over 35,000 spectators
Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN
Above are the strengths in the SWOT Analysis of Mumbai Indians. The strengths of Mumbai Indians looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mumbai Indians Weaknesses
Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
High popularity in India but still unable to tap international audience
These were the weaknesses in the Mumbai Indians SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mumbai Indians Opportunities
Mumbai Indians need to perform better to improve brand value
Need to tap more young domestic players for better performance
Above we covered the opportunities in Mumbai Indians SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mumbai Indians Threats
Player and management controversies
Threat from other competitor teams
Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Mumbai Indians are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Duniya Hila Denge (English- We will rock the world)
Boasts of a great team with the best players in the cricket fraternity
Mumbai Indians STP
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
Mumbai Indians has the potential to fight against the world
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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