SWOT analysis of Mumbai Indians analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mumbai Indians SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mumbai Indians to benchmark its business & performance as compared to the competitors and industry. As of 2020, Mumbai Indians is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mumbai Indians competitors and includes Mumbai Indians target market, segmentation, positioning & Unique Selling Proposition (USP).
Mumbai Indians Brand Analysis | |
---|---|
Parent Company |
Reliance Industries Limited |
Category |
Cricket- Indian Premier League IPL |
Sector | |
Tagline/ Slogan |
Duniya Hila Denge (English- We will rock the world) |
USP |
Boasts of a great team with the best players in the cricket fraternity |
Mumbai Indians STP | |
Mumbai Indians Segmentation |
Billions of people across the world who love to play or watch cricket |
Mumbai Indians Target Market |
Men in the age group 15 and above globally |
Mumbai Indians Positioning |
Mumbai Indians has the potential to fight against the world |
Mumbai Indians SWOT Analysis | |
Mumbai Indians Strengths |
Below are the Strengths in the SWOT Analysis of Mumbai Indians: 1.Strong brand name in IPL India being 2nd highest brand value 4.Wankhede Stadium can accommodate over 35,000 spectators |
Mumbai Indians Weaknesses |
Here are the weaknesses in the Mumbai Indians SWOT Analysis: 1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value |
Mumbai Indians Opportunities |
Following are the Opportunities in Mumbai Indians SWOT Analysis: 1.Mumbai Indians need to perform better to improve brand value |
Mumbai Indians Threats |
The threats in the SWOT Analysis of Mumbai Indians are as mentioned: 1.Player and management controversies |
Mumbai Indians Competition | |
Competitors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mumbai Indians. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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