Mumbai Indians SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mumbai Indians analyses the brand by its strengths, weaknesses, opportunities & threats. In Mumbai Indians SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mumbai Indians to benchmark its business & performance as compared to the competitors. Mumbai Indians is one of the leading brands in the sports teams and events sector.

The table below lists the Mumbai Indians SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mumbai Indians competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mumbai Indians SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mumbai Indians Brand Analysis
Parent Company

Reliance Industries Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Duniya Hila Denge (English- We will rock the world)

USP

Boasts of a great team with the best players in the cricket fraternity

Mumbai Indians STP
Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Mumbai Indians has the potential to fight against the world

SWOT Analysis of Mumbai Indians
Mumbai Indians Strengths

Below are the Strengths in the SWOT Analysis of Mumbai Indians:

1.Strong brand name in IPL India being 2nd highest brand value
2.Excellent marketing  and high quality merchandising
3.Good financial position and high brand loyalty

4.Wankhede Stadium can accommodate over 35,000 spectators
5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN

Mumbai Indians Weaknesses

Here are the weaknesses in the Mumbai Indians SWOT Analysis:

1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
2.High popularity in India but still unable to tap international audience

Mumbai Indians Opportunities

Following are the Opportunities in Mumbai Indians SWOT Analysis:

1.Mumbai Indians need to perform better to improve brand value
2.Need to tap more young domestic players for better performance

Mumbai Indians Threats

The threats in the SWOT Analysis of Mumbai Indians are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Mumbai Indians Competition
Mumbai Indians Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors India

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mumbai Indians. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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