Mumbai Indians SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Reliance Industries Limited

Cricket- Indian Premier League IPL

Sports Teams and Events

Duniya Hila Denge (English- We will rock the world)

Boasts of a great team with the best players in the cricket fraternity

Billions of people across the world who love to play or watch cricket

Men in the age group 15 and above globally

Mumbai Indians has the potential to fight against the world

Below are the Strengths in the SWOT Analysis of Mumbai Indians:

1.Strong brand name in IPL India being 2^nd highest brand value
2.Excellent marketing  and high quality merchandising
3.Good financial position and high brand loyalty

4.Wankhede Stadium can accommodate over 35,000 spectators
5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN

Here are the weaknesses in the Mumbai Indians SWOT Analysis:

1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
2.High popularity in India but still unable to tap international audience

Following are the Opportunities in Mumbai Indians SWOT Analysis:

1.Mumbai Indians need to perform better to improve brand value
2.Need to tap more young domestic players for better performance

The threats in the SWOT Analysis of Mumbai Indians are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors India

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings