Mumbai Indians SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4900

SWOT analysis of Mumbai Indians analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Mumbai Indians SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mumbai Indians to benchmark its business & performance as compared to the competitors and industry. Mumbai Indians is one of the leading brands in the sports teams and events sector. The table below also lists the top Mumbai Indians competitors and elaborates Mumbai Indians market segmentation, target group, positioning & Unique Selling Proposition (USP).

Mumbai Indians SWOT, Competitors, Marketing STP & Brand analysis Table
Mumbai Indians Brand Analysis
Parent Company

Reliance Industries Limited
Category

Cricket- Indian Premier League IPL
Sector

Sports Teams and Events
Tagline/ Slogan

Duniya Hila Denge (English- We will rock the world)
USP

Boasts of a great team with the best players in the cricket fraternity
Mumbai Indians STP
Segment

Billions of people across the world who love to play or watch cricket
Target Group

Men in the age group 15 and above globally
Positioning

Mumbai Indians has the potential to fight against the world
Mumbai Indians SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mumbai Indians. Strengths are:

1.Strong brand name in IPL India being 2nd highest brand value
2.Excellent marketing  and high quality merchandising
3.Good financial position and high brand loyalty

4.Wankhede Stadium can accommodate over 35,000 spectators
5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN
Weaknesses

Here are the weaknesses in the Mumbai Indians SWOT Analysis:

1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
2.High popularity in India but still unable to tap international audience
Opportunities

Following are the Opportunities in Mumbai Indians SWOT Analysis:

1.Mumbai Indians need to perform better to improve brand value
2.Need to tap more young domestic players for better performance
Threats

The threats in the SWOT Analysis of Mumbai Indians are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars
Mumbai Indians Competition
Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors India

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings

The brandguide table above concludes the Mumbai Indians SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mumbai Indians. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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