Mumbai Indians SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Mumbai Indians analyses the brand by its strengths, weaknesses, opportunities & threats. In Mumbai Indians SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mumbai Indians to benchmark its business & performance as compared to the competitors. Mumbai Indians is one of the leading brands in the sports teams and events sector.

The article below lists the Mumbai Indians SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mumbai Indians SWOT Analysis:

SWOT Analysis of Mumbai Indians

For Mumbai Indians, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mumbai Indians Strengths

The strengths of Mumbai Indians looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mumbai Indians :

1.Strong brand name in IPL India being 2nd highest brand value
2.Excellent marketing  and high quality merchandising
3.Good financial position and high brand loyalty

4.Wankhede Stadium can accommodate over 35,000 spectators
5.Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN

Mumbai Indians Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mumbai Indians SWOT Analysis:

1.Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
2.High popularity in India but still unable to tap international audience


Mumbai Indians Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mumbai Indians SWOT Analysis:

1.Mumbai Indians need to perform better to improve brand value
2.Need to tap more young domestic players for better performance

Mumbai Indians Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mumbai Indians are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars


Hence this concludes the Mumbai Indians SWOT analysis.

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About Mumbai Indians

Mumbai Indians Overview
Parent Company

Reliance Industries Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Duniya Hila Denge (English- We will rock the world)

USP

Boasts of a great team with the best players in the cricket fraternity

Mumbai Indians STP
Segmentation

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally

Positioning

Mumbai Indians has the potential to fight against the world

Mumbai Indians Competitors

1.Deccan Chargers

2.Kolkata Knight Riders

3.Pune Warriors India

4.Delhi Daredevils

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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