SWOT analysis of Kolkata Knight Riders analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kolkata Knight Riders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kolkata Knight Riders to benchmark its business & performance as compared to the competitors and industry. Kolkata Knight Riders is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kolkata Knight Riders competitors and includes Kolkata Knight Riders target market, segmentation, positioning & Unique Selling Proposition (USP).
Kolkata Knight Riders Brand Analysis | |
---|---|
Parent Company |
Red Chillies Entertainment |
Category |
Cricket- Indian Premier League IPL |
Sector | |
Tagline/ Slogan |
Korbo Lorbo Jettbo (English- Do, Fight and Win) |
USP |
Excellent marketing, maximum fan following and highest brand visibility |
Kolkata Knight Riders STP | |
Kolkata Knight Riders Segmentation |
Billions of people across the world who love to play or watch cricket |
Kolkata Knight Riders Target Market |
Men in the age group 15 and above globally |
Kolkata Knight Riders Positioning |
KKR is a team which will fight till the last moment to win |
Kolkata Knight Riders SWOT Analysis | |
Kolkata Knight Riders Strengths |
Below are the Strengths in the SWOT Analysis of Kolkata Knight Riders: 1.Strongest brand name in IPL India and financially most profitable |
Kolkata Knight Riders Weaknesses |
Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis: 1.Has been amongst the poor performing teams, which has diluted brand equity |
Kolkata Knight Riders Opportunities |
Following are the Opportunities in Kolkata Knight Riders SWOT Analysis: 1.Apart from good marketing, should improve performance to enhance brand image |
Kolkata Knight Riders Threats |
The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned: 1.Player and management controversies |
Kolkata Knight Riders Competition | |
Competitors |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kolkata Knight Riders. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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