Kolkata Knight Riders SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Red Chillies Entertainment

Cricket- Indian Premier League IPL

Sports Teams and Events

Korbo Lorbo Jettbo (English- Do, Fight and Win)

Excellent marketing, maximum fan following and highest brand visibility

Billions of people across the world who love to play or watch cricket

Men in the age group 15 and above globally

KKR is a team which will fight till the last moment to win

Below are the Strengths in the SWOT Analysis of Kolkata Knight Riders:

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis:

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management

Following are the Opportunities in Kolkata Knight Riders SWOT Analysis:

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players

The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings