Kolkata Knight Riders SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kolkata Knight Riders analyses the brand by its strengths, weaknesses, opportunities & threats. In Kolkata Knight Riders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kolkata Knight Riders to benchmark its business & performance as compared to the competitors. Kolkata Knight Riders is one of the leading brands in the sports teams and events sector.

The article below lists the Kolkata Knight Riders SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kolkata Knight Riders SWOT Analysis:

SWOT Analysis of Kolkata Knight Riders

For Kolkata Knight Riders, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kolkata Knight Riders Strengths

The strengths of Kolkata Knight Riders looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kolkata Knight Riders :

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Kolkata Knight Riders Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis:

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management


Kolkata Knight Riders Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kolkata Knight Riders SWOT Analysis:

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players

Kolkata Knight Riders Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars


Hence this concludes the Kolkata Knight Riders SWOT analysis.

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About Kolkata Knight Riders

Kolkata Knight Riders Overview
Parent Company

Red Chillies Entertainment

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)

USP

Excellent marketing, maximum fan following and highest brand visibility

Kolkata Knight Riders STP
Segmentation

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally

Positioning

KKR is a team which will fight till the last moment to win

Kolkata Knight Riders Competitors

1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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