Kolkata Knight Riders SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3578

SWOT analysis of Kolkata Knight Riders analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kolkata Knight Riders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kolkata Knight Riders to benchmark its business & performance as compared to the competitors and industry. Kolkata Knight Riders is one of the leading brands in the sports teams and events sector. The table below also lists the top Kolkata Knight Riders competitors and elaborates Kolkata Knight Riders market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kolkata Knight Riders SWOT, Competitors, Marketing STP & Brand analysis Table
Kolkata Knight Riders Brand Analysis
Parent Company

Red Chillies Entertainment

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)

USP

Excellent marketing, maximum fan following and highest brand visibility

Kolkata Knight Riders STP
Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

KKR is a team which will fight till the last moment to win

Kolkata Knight Riders SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kolkata Knight Riders. Strengths are:

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Weaknesses

Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis:

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management

Opportunities

Following are the Opportunities in Kolkata Knight Riders SWOT Analysis:

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players

Threats

The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kolkata Knight Riders Competition
Competitors

1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The brandguide table above concludes the Kolkata Knight Riders SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kolkata Knight Riders. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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