Kolkata Knight Riders SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Kolkata Knight Riders analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kolkata Knight Riders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kolkata Knight Riders to benchmark its business & performance as compared to the competitors and industry. Kolkata Knight Riders is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kolkata Knight Riders competitors and includes Kolkata Knight Riders target market, segmentation, positioning & Unique Selling Proposition (USP).

Kolkata Knight Riders SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kolkata Knight Riders Brand Analysis
Parent Company

Red Chillies Entertainment

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)

USP

Excellent marketing, maximum fan following and highest brand visibility

Kolkata Knight Riders STP
Kolkata Knight Riders Segmentation

Billions of people across the world who love to play or watch cricket

Kolkata Knight Riders Target Market

Men in the age group 15 and above globally

Kolkata Knight Riders Positioning

KKR is a team which will fight till the last moment to win

Kolkata Knight Riders SWOT Analysis
Kolkata Knight Riders Strengths

Below are the Strengths in the SWOT Analysis of Kolkata Knight Riders:

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Kolkata Knight Riders Weaknesses

Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis:

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management

Kolkata Knight Riders Opportunities

Following are the Opportunities in Kolkata Knight Riders SWOT Analysis:

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players

Kolkata Knight Riders Threats

The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kolkata Knight Riders Competition
Competitors

1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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