Kolkata Knight Riders SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3414

SWOT Analysis of Kolkata Knight Riders with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kolkata Knight Riders

Parent Company

Red Chillies Entertainment


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)


Excellent marketing, maximum fan following and highest brand visibility

Kolkata Knight Riders STP


Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


KKR is a team which will fight till the last moment to win

Kolkata Knight Riders SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kolkata Knight Riders. Strengths are:

1.Strongest brand name in IPL India and financially most profitable
2.Best marketing  strategies and high quality merchandising
3.Bollywood Celebrity tie-up increase brand visibility and brand equity
4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
5.Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok


Here are the weaknesses of Kolkata Knight Riders :

1.Has been amongst the poor performing teams, which has diluted brand equity
2.Lot of issues between players and management


Following are the Opportunities of Kolkata Knight Riders :

1.Apart from good marketing, should improve performance to enhance brand image
2.Opt for better international as well as good domestic players


The threats of Kolkata Knight Riders are as mentioned :

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Kolkata Knight Riders Competition


1.Deccan Chargers

2.Kings XI Punjab

3.Pune Warriors

4.Mumbai Indians

5.Kochi Tuskers

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Delhi Daredevils

9.Chennai Super Kings

The brandguide table above concludes the Kolkata Knight Riders SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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