Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Kolkata Knight Riders analyses the brand by its strengths, weaknesses, opportunities & threats. In Kolkata Knight Riders SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kolkata Knight Riders to benchmark its business & performance as compared to the competitors. Kolkata Knight Riders is one of the leading brands in the sports teams and events sector.
The table below lists the Kolkata Knight Riders SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kolkata Knight Riders competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Excellent marketing, maximum fan following and highest brand visibility
Kolkata Knight Riders STP
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
KKR is a team which will fight till the last moment to win
SWOT Analysis of Kolkata Knight Riders
Kolkata Knight Riders Strengths
Below are the Strengths in the SWOT Analysis of Kolkata Knight Riders:
1.Strongest brand name in IPL India and financially most profitable 2.Best marketing strategies and high quality merchandising 3.Bollywood Celebrity tie-up increase brand visibility and brand equity 4.Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India 5.Has had sponsorship tie-ups with big brands like Nokia, Hyundai, Sprite , Matrix, Reebok
Kolkata Knight Riders Weaknesses
Here are the weaknesses in the Kolkata Knight Riders SWOT Analysis:
1.Has been amongst the poor performing teams, which has diluted brand equity 2.Lot of issues between players and management
Kolkata Knight Riders Opportunities
Following are the Opportunities in Kolkata Knight Riders SWOT Analysis:
1.Apart from good marketing, should improve performance to enhance brand image 2.Opt for better international as well as good domestic players
Kolkata Knight Riders Threats
The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned:
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
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