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West Ham United FC SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: August 22, 2023Read time:

Here is a detailed SWOT analysis of West Ham United FC covering strengths, weaknesses, opportunities and threats.

West Ham United FC Strengths

  1. Globally recognized brand with an increase in awareness in Asia, US and Australian markets.
  2. High quality merchandising
  3. Future home stadium with increased capacity
  4. Great fan support
  5. Associated sponsors like Alpari, SBOBET.
  6. Great fan support
  7. Stable financial position in comparison with the competitors of the same size

Above are the strengths in the SWOT Analysis of West Ham United FC. The strengths of West Ham United FC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

West Ham United FC Weaknesses

  1. Less popularity in comparison with other English clubs
  2. A lower financial power when compared to few wealthy football clubs

These were the weaknesses in the West Ham United FC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

West Ham United FC Opportunities

  1. Scope to target global markets like Asia, USA, Australia etc.
  2. More advertising spends in the foreign markets can increase the brand equity.

Above we covered the opportunities in West Ham United FC SWOT Analysis. The opportunities for any brand can include prospects of future growth.

West Ham United FC Threats

  1. Other football clubs being acquired by financially strong businessmen.
  2. New regulations like the Fair play Regulation.
  3. Other football clubs following the trend and targeting foreign markets

The threats in the SWOT Analysis of West Ham United FC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the West Ham United FC SWOT analysis.

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About West Ham United FC

The table below gives the brand overview along with its target market, segmentation, positioning & USP

West Ham United FC Overview
Parent Company

West Ham United Football Club




Sports Teams and Events

Tagline/ Slogan



One of the leading players in the premier league

West Ham United FC STP

Football – English Premiere League

Target Market

Young people or adults interested in football


Positioned as having a never give up attitude

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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