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AIFF I-League SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: August 20, 2023Read time:

Here is a detailed SWOT analysis of AIFF I-League covering strengths, weaknesses, opportunities and threats.

AIFF I-League Strengths

  1. Home-grown league and gives a chance to all Indian players to develop their game
  2. Have IMG Reliance as Broadcast Partners
  3. Foreign talent from Africa and South America plying their trade, leading to a development of the league
  4. Highly competitive league which also has the age old rivalry of East Bengal vs Mohun Bagan
  5. Extremely popular in Bengal, Goa and a few other states

Above are the strengths in the SWOT Analysis of AIFF I-League. The strengths of AIFF I-League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

AIFF I-League Weaknesses

  1. Poor financial status of most of the teams
  2. Most teams are institutional teams and hence lack professionalism
  3. Most clubs have poor marketing plans which explains the dismal average attendance of 4000 per game
  4. Lack of merchandising and TV revenue for the teams
  5. Poor quality of most of the fields, resulting in injuries to players

These were the weaknesses in the AIFF I-League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

AIFF I-League Opportunities

  1. Tap into the growing market of football lovers in India, who have grown up watching the European leagues, but have a keen interest in Indian football as well
  2. Develop academies and nurture local talent in a better way
  3. Have a better marketing plan, and try and increase revenue from merchandising
  4. Improve the quality of the stadiums which will in turn ensure high attendance

Above we covered the opportunities in AIFF I-League SWOT Analysis. The opportunities for any brand can include prospects of future growth.

AIFF I-League Threats

  1. Emergence of IPL and other leagues in hockey, badminton etc may further reduce the interest in the I-league
  2. The growing popularity of the English Premier League and other European Leagues is taking the lion’s share of the football merchandising market, and this dominance is only likely to grow even further.

The threats in the SWOT Analysis of AIFF I-League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the AIFF I-League SWOT analysis.

About AIFF I-League

The table below gives the brand overview along with its target market, segmentation, positioning & USP

AIFF I-League Overview
Parent Company

AIFF(All India Football Federation)


Football league (India)


Sports Teams and Events

Tagline/ Slogan



Competitive league working to promote and develop Indian football


Indian Football lovers

Target Market

Indian football enthusiasts Men of age group 15-60


Competitive league with the best Indian players in action

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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