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Kolkata Knight Riders SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: August 03, 2023Read time:

Here is a detailed SWOT analysis of Kolkata Knight Riders covering strengths, weaknesses, opportunities and threats.

Kolkata Knight Riders Strengths

  1. Strongest brand name in IPL India and financially most profitable
  2. Best marketingstrategies and high quality merchandising
  3. Bollywood Celebrity tie-up increase brand visibility and brand equity
  4. Eden Garden stadium can accommodate over 90,000 spectators, which is the highest in India
  5. Has had sponsorship tie-ups with big brands like  Nokia, Hyundai, Sprite , Matrix, Reebok

Above are the strengths in the SWOT Analysis of Kolkata Knight Riders. The strengths of Kolkata Knight Riders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kolkata Knight Riders Weaknesses

  1. Has been amongst the poor performing teams, which has diluted brand equity
  2. Lot of issues between players and management

These were the weaknesses in the Kolkata Knight Riders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kolkata Knight Riders Opportunities

  1. Apart from good marketing, should improve performance to enhance brand image
  2. Opt for better international as well as good domestic players

Above we covered the opportunities in Kolkata Knight Riders SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kolkata Knight Riders Threats

  1. Player and management controversies
  2. Threat from other competitor teams
  3. Lack of interest in people with excessive cricket and with ageing superstars

The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kolkata Knight Riders SWOT analysis.

About Kolkata Knight Riders

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kolkata Knight Riders Overview
Parent Company

Red Chillies Entertainment


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Korbo Lorbo Jettbo (English- Do, Fight and Win)


Excellent marketing, maximum fan following and highest brand visibility

Kolkata Knight Riders STP

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally


KKR is a team which will fight till the last moment to win

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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