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  3. Kings XI Punjab SWOT Analysis

Kings XI Punjab SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: June 16, 2023Read time:

Here is a detailed SWOT analysis of Kings XI Punjab covering strengths, weaknesses, opportunities and threats.

Kings XI Punjab Strengths

  1. Strong brand name in IPL India
  2. Excellent marketingand high quality merchandising
  3. Brands like Emirates, Coca Cola, Reebok are associated with the team

Above are the strengths in the SWOT Analysis of Kings XI Punjab. The strengths of Kings XI Punjab looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kings XI Punjab Weaknesses

  1. Inconsistent performances despite having good players
  2. Issues between players and management have been controversial
  3. Lack of domestic players has lead to weaker fan following
  4. Controversies like racial discrimination and problem with Police

These were the weaknesses in the Kings XI Punjab SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kings XI Punjab Opportunities

  1. Utilise and tap more domestic players and rope in good international players
  2. More branding and marketing would help people associate with the team and the brand

Above we covered the opportunities in Kings XI Punjab SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kings XI Punjab Threats

  1. Player and management controversies
  2. Threat from other competitor teams
  3. Lack of interest in people with excessive cricket and with ageing superstars

The threats in the SWOT Analysis of Kings XI Punjab are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Kings XI Punjab SWOT analysis.

About Kings XI Punjab

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kings XI Punjab Overview
Parent Company

Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Born to win; Dhoom Punjabi


A vibrant team which players like the Lions of Punjab

Kings XI Punjab STP

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally


Team with an aggressive mind set to be brave winners

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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