Chennai Super Kings SWOT Analysis, USP & Competitors

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SWOT Analysis of Chennai Super Kings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chennai Super Kings

Parent Company

India Cements Limited


Cricket- Indian Premier League IPL



Tagline/ Slogan

Roar with Pride; Whistle Podu


Has been the most successful IPL team since its inception



Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Chennai Super Kings representing solid and sturdy performance orientation

SWOT Analysis


1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf


1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality


1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand


1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars



1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers

The table above concludes the Chennai Super Kings SWOT analysis along with its marketing and brand parameters.


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