Chennai Super Kings SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4446

SWOT analysis of Chennai Super Kings analyses the brand/company with its strengths, weaknesses, opportunities & threats. Chennai Super Kings is one of the leading brands in the sports teams and events sector. The table below also lists the top Chennai Super Kings competitors and elaborates Chennai Super Kings segmentation, targeting, positioning & USP.

Chennai Super Kings SWOT, Competitors, Marketing STP & Brand analysis Table
Chennai Super Kings Brand Analysis
Parent Company

India Cements Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu

USP

Has been the most successful IPL team since its inception

Chennai Super Kings STP
Segment

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally

Positioning

Chennai Super Kings representing solid and sturdy performance orientation

Chennai Super Kings SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chennai Super Kings. Strengths are:

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Weaknesses

Here are the weaknesses in the Chennai Super Kings SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Opportunities

Following are the Opportunities in Chennai Super Kings SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Threats

The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Chennai Super Kings Competition
Competitors

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers

The brandguide table above concludes the Chennai Super Kings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chennai Super Kings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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