Chennai Super Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chennai Super Kings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chennai Super Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chennai Super Kings to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chennai Super Kings is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chennai Super Kings competitors and includes Chennai Super Kings target market, segmentation, positioning & Unique Selling Proposition (USP).

Chennai Super Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chennai Super Kings Brand Analysis
Parent Company

India Cements Limited

Category

Cricket- Indian Premier League IPL

Sector

Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu

USP

Has been the most successful IPL team since its inception

Chennai Super Kings STP
Chennai Super Kings Segmentation

Billions of people across the world who love to play or watch cricket

Chennai Super Kings Target Market

Men in the age group 15 and above globally

Chennai Super Kings Positioning

Chennai Super Kings representing solid and sturdy performance orientation

Chennai Super Kings SWOT Analysis
Chennai Super Kings Strengths

Below are the Strengths in the SWOT Analysis of Chennai Super Kings:

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Chennai Super Kings Weaknesses

Here are the weaknesses in the Chennai Super Kings SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Chennai Super Kings Opportunities

Following are the Opportunities in Chennai Super Kings SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Chennai Super Kings Threats

The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Chennai Super Kings Competition
Competitors

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chennai Super Kings. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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