Chennai Super Kings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Chennai Super Kings analyses the brand by its strengths, weaknesses, opportunities & threats. In Chennai Super Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chennai Super Kings to benchmark its business & performance as compared to the competitors. Chennai Super Kings is one of the leading brands in the sports teams and events sector.

The table below lists the Chennai Super Kings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chennai Super Kings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Chennai Super Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chennai Super Kings Brand Analysis
Parent Company

India Cements Limited


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu


Has been the most successful IPL team since its inception

Chennai Super Kings STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Chennai Super Kings representing solid and sturdy performance orientation

SWOT Analysis of Chennai Super Kings
Chennai Super Kings Strengths

Below are the Strengths in the SWOT Analysis of Chennai Super Kings:

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Chennai Super Kings Weaknesses

Here are the weaknesses in the Chennai Super Kings SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Chennai Super Kings Opportunities

Following are the Opportunities in Chennai Super Kings SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Chennai Super Kings Threats

The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Chennai Super Kings Competition
Chennai Super Kings Competitors

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chennai Super Kings. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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