Chennai Super Kings SWOT Analysis, Competitors & USP
Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Chennai Super Kings analyses the brand by its strengths, weaknesses, opportunities & threats. In Chennai Super Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Chennai Super Kings to benchmark its business & performance as compared to the competitors. Chennai Super Kings is one of the leading brands in the sports teams and events sector.
The table below lists the Chennai Super Kings SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chennai Super Kings competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Chennai Super Kings SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Has been the most successful IPL team since its inception
Chennai Super Kings STP
Billions of people across the world who love to play or watch cricket
Men in the age group 15 and above globally
Chennai Super Kings representing solid and sturdy performance orientation
SWOT Analysis of Chennai Super Kings
Chennai Super Kings Strengths
Below are the Strengths in the SWOT Analysis of Chennai Super Kings:
1.Strong global brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Good performance under consistent and performance oriented leadership 4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf
Chennai Super Kings Weaknesses
Here are the weaknesses in the Chennai Super Kings SWOT Analysis:
1.Over dependent on a few players 2.Excessive cricket would drain out the players performance and quality
Chennai Super Kings Opportunities
Following are the Opportunities in Chennai Super Kings SWOT Analysis:
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the team and the brand
Chennai Super Kings Threats
The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing superstars
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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