Chennai Super Kings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Chennai Super Kings SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Chennai Super Kings, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chennai Super Kings to benchmark its business & performance as compared to the competitors, and make strategic improvements. Chennai Super Kings is one of the leading brands in the sports teams and events sector.

The article below lists the Chennai Super Kings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Chennai Super Kings SWOT Analysis:

SWOT Analysis of Chennai Super Kings

For Chennai Super Kings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Chennai Super Kings Strengths

The strengths of Chennai Super Kings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Chennai Super Kings :

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf

Chennai Super Kings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Chennai Super Kings SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality

Chennai Super Kings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Chennai Super Kings SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand

Chennai Super Kings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Hence this concludes the Chennai Super Kings SWOT analysis.

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About Chennai Super Kings

Chennai Super Kings Overview
Parent Company

India Cements Limited


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu


Has been the most successful IPL team since its inception

Chennai Super Kings STP

Billions of people across the world who love to play or watch cricket

Target Market

Men in the age group 15 and above globally


Chennai Super Kings representing solid and sturdy performance orientation

Chennai Super Kings Competitors

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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