Chennai Super Kings SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4724

SWOT analysis of Chennai Super Kings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chennai Super Kings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chennai Super Kings to benchmark its business & performance as compared to the competitors and industry. Chennai Super Kings is one of the leading brands in the sports teams and events sector. The table below also lists the top Chennai Super Kings competitors and elaborates Chennai Super Kings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Chennai Super Kings SWOT, Competitors, Marketing STP & Brand analysis Table
Chennai Super Kings Brand Analysis
Parent Company

India Cements Limited


Cricket- Indian Premier League IPL


Sports Teams and Events

Tagline/ Slogan

Roar with Pride; Whistle Podu


Has been the most successful IPL team since its inception

Chennai Super Kings STP

Billions of people across the world who love to play or watch cricket

Target Group

Men in the age group 15 and above globally


Chennai Super Kings representing solid and sturdy performance orientation

Chennai Super Kings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chennai Super Kings. Strengths are:

1.Strong global brand name in IPL India
2.Excellent marketing  and high quality merchandising
3.Good performance under consistent and performance oriented leadership
4.Highest brand valued team in IPL with sponsors like Aircel, Reebok, Gulf


Here are the weaknesses in the Chennai Super Kings SWOT Analysis:

1.Over dependent on a few players
2.Excessive cricket would drain out the players performance and quality


Following are the Opportunities in Chennai Super Kings SWOT Analysis:

1.Winning more tournaments would make them an even more powerful brand
2.More branding and marketing would help people associate with the team and the brand


The threats in the SWOT Analysis of Chennai Super Kings are as mentioned:

1.Player and management controversies
2.Threat from other competitor teams
3.Lack of interest in people with excessive cricket and with ageing superstars

Chennai Super Kings Competition

1.Delhi Daredevils

2.Kolkata Knight Riders

3.Pune Warriors India

4.Mumbai Indians

5.Kochi Tuskers Kerala

6.Royal Challengers Bangalore

7.Rajasthan Royals

8.Kings XI Punjab

9.Deccan Chargers

The brandguide table above concludes the Chennai Super Kings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chennai Super Kings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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