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Real Madrid SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: April 12, 2024Read time:

Here is a detailed SWOT analysis of Real Madrid covering strengths, weaknesses, opportunities and threats.

Real Madrid Strengths

  1. Strong global brand name
  2. Excellent marketing, global brand presence and high quality merchandising
  3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
  4. Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola
  5. One of the richest football clubs in terms of revenue

Above are the strengths in the SWOT Analysis of Real Madrid. The strengths of Real Madrid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Real Madrid Weaknesses

  1. Controversy in football matches and off-field player behavior
  2. Lesser popular club as compared to English clubs
  3. Despite having a galaxy of stars, Barcelona is overtaking them quickly

These were the weaknesses in the Real Madrid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Real Madrid Opportunities

  1. Tapping global fan bases like India, China, USA
  2. More advertising and brand visibility would help build on brand equity

Above we covered the opportunities in Real Madrid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Real Madrid

Real Madrid Threats

  1. Other top clubs buying out good players
  2. Internal problemsbetween players and management
  3. Financial debts incurred due to expensive player transfers

The threats in the SWOT Analysis of Real Madrid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Real Madrid SWOT analysis.

About Real Madrid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Real Madrid Overview
Parent Company

Real Madrid Club de Fútbol


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Hala Madrid


Galácticos form a formidable team in world football with a record of investing in the most expensive players

Real Madrid STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


World’s best club

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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