1. SWOT Analysis
  2. Sports Teams and Events
  3. Major League Soccer SWOT Analysis

Major League Soccer SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: March 27, 2024Read time:

Here is a detailed SWOT analysis of Major League Soccer covering strengths, weaknesses, opportunities and threats.

Major League Soccer Strengths

  1. Increasing interest in soccer among the youth in USA and Canada
  2. Healthy financial condition of most of the clubs
  3. Presence of global superstars like Thiery Henry and David Beckham
  4. Good infrastructure and stadiums for the players and fans
  5. Good coverage and popularity across the American continent

Above are the strengths in the SWOT Analysis of Major League Soccer. The strengths of Major League Soccer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Major League Soccer Weaknesses

  1. The quality of football is not the same as the European leagues
  2. Soccer is not the most followed sport in USA, losing out to American Football, Basketball and Baseball
  3. Although the league has a few global superstars, but most of them are past their prime
  4. No association with any broadcasters in most parts of Asia, which is a growing market when it comes to football

These were the weaknesses in the Major League Soccer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Major League Soccer Opportunities

  1. Exploit the growing interest of the American youth in football
  2. Cash in on David Beckham and Thiey Henry’s global fan base and promote the league
  3. Make the league more attractive by luring more international superstars who are at their peak

Above we covered the opportunities in Major League Soccer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Major League Soccer

Major League Soccer Threats

  1. Threat from other sports like basketball, baseball
  2. Threat from other cash rich and emerging leagues like the Chinese League

The threats in the SWOT Analysis of Major League Soccer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Major League Soccer SWOT analysis.

About Major League Soccer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Major League Soccer Overview
Parent Company

United States Soccer Federation


Soccer League (USA)


Sports Teams and Events

Tagline/ Slogan



A competitive football league with an increasing fan base and global superstars

Major League Soccer STP

All soccer fans in the USA and Canada

Target Market

Male in the age group of 15-60


A cash rich and competitive league with an increasing fan base

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Major League Soccer. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin