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New York Yankees SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: April 05, 2024Read time:

Here is a detailed SWOT analysis of New York Yankees covering strengths, weaknesses, opportunities and threats.

New York Yankees Strengths

  1. Perennially among the leaders in MLB attendance
  2. Most successful team in MLB history
  3. Dedicated fan base
  4. Well documented rivalry with Boston Red Sox
  5. Baseball legends like Babe Ruth have played for this franchise
  6. One of the most valuable sports franchise in the world across sports

Above are the strengths in the SWOT Analysis of New York Yankees. The strengths of New York Yankees looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

New York Yankees Weaknesses

  1. High payroll, because of which fans of other franchises have come to hate them
  2. Lower popularity of baseball outside USA prevents them from becoming a truly global franchise

These were the weaknesses in the New York Yankees SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

New York Yankees Opportunities

  1. Set up academies in Europe and Asia, to attract more fans
  2. Retain and attract top players which will help them to keep winninig consistently

Above we covered the opportunities in New York Yankees SWOT Analysis. The opportunities for any brand can include prospects of future growth.

New York Yankees Threats

  1. Threat of top players leaving for other teams
  2. Threat of not being able to maintain the high wages of its players due to the slowing economy

The threats in the SWOT Analysis of New York Yankees are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the New York Yankees SWOT analysis.

About New York Yankees

The table below gives the brand overview along with its target market, segmentation, positioning & USP

New York Yankees Overview
Parent Company

Yankee Global Enterprises


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan



One of the most successful teams in MLB history

New York Yankees STP

All baseball followers

Target Market

Male in the age group 10-60


One of the most successful teams in MLB with the best players playing for the side

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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