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Chicago Cubs SWOT Analysis

Published in Sports Teams and Events category by MBA Skool Team Last Updated: December 21, 2023Reading time:

Here is a detailed SWOT analysis of Chicago Cubs covering strengths, weaknesses, opportunities and threats.

Chicago Cubs Strengths

  1. One of the oldest active teams in American sports
  2. Loyal fan base across US
  3. Relatively successful team in the MLB
  4. Good merchandising, Strong brand name and a stable financial performance
  5. Has various songs dedicated to them. E.g-Song named “ALL the way” by Pearl Jam frontman Eddie Vedder

Above are the strengths in the SWOT Analysis of Chicago Cubs. The strengths of Chicago Cubs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chicago Cubs Weaknesses

  1. Has not won the world series finals since a long time
  2. Termed as “Lovable Losers” because of their inability to win major trophies
  3. Does not have a global fan base

These were the weaknesses in the Chicago Cubs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chicago Cubs Opportunities

  1. Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent
  2. Attract top players who can help them end their trophy draught

Above we covered the opportunities in Chicago Cubs SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chicago Cubs Threats

  1. Threat from rival franchises
  2. Threat of not being able to retain its better players

The threats in the SWOT Analysis of Chicago Cubs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chicago Cubs SWOT analysis.

About Chicago Cubs

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chicago Cubs Overview
Parent Company

Owner-Joe Ricketts


American Professional Baseball Team


Sports Teams and Events

Tagline/ Slogan



Successful MLB franchise based in Chicago

Chicago Cubs STP

All baseball followers

Target Market

Male in the age group 10-60


Successful MLB franchise with a loyal local fan base

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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