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Australian Open Tennis SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: March 25, 2023Read time:

Here is a detailed SWOT analysis of Australian Open Tennis covering strengths, weaknesses, opportunities and threats.

Australian Open Tennis Strengths

  1. Since this is the year’s first grand slam, there is a lot of interest among the tennis fans
  2. Tennis of the highest quality
  3. High quality courts(especially the Rod Laver Arena)
  4. High quality broadcasting across the world
  5. Presence of a the top tennis stars makes it a popular event
  6. Sponsored by the leading global brands as it is one of the most prestigious events in tennis

Above are the strengths in the SWOT Analysis of Australian Open Tennis. The strengths of Australian Open Tennis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Australian Open Tennis Weaknesses

  1. Competition among the other cities, especially Sydney, over rights to host the Australian Open, is a major controversy that the tournament could have done without
  2. The time difference with USA, which has a lot of tennis fans, is a cause for less revenue through TV rights in the USA

These were the weaknesses in the Australian Open Tennis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Australian Open Tennis Opportunities

  1. Try and be the most popular grand slam by reaching out to the Asian markets, especially the Indian sub-continent
  2. Develop the sport of tennis in a better way in Australia, so that Australia continues to churn out champions, which will keep the high attendances during the tournament

Above we covered the opportunities in Australian Open Tennis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Australian Open Tennis Threats

  1. Threat from the other grand slams, and other ATP tournaments which wants a Grand Slam status In the future
  2. In-fighting to shift the tournament from Melbourne to Sydney

The threats in the SWOT Analysis of Australian Open Tennis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Australian Open Tennis SWOT analysis.

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About Australian Open Tennis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Australian Open Tennis Overview
Parent Company

Tennis Australia


Grand Slam Tennis Tournament


Sports Teams and Events

Tagline/ Slogan

The Grand Slam of the Asia Pacific


One of the 4 grand slams in tennis

Australian Open Tennis STP

All tennis enthusiats

Target Market

Male and Female in the age group 15-60


The most competitive tournament on hard court/Year’s first grand slam

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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