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Wimbledon SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: July 18, 2023Read time:

Here is a detailed SWOT analysis of Wimbledon covering strengths, weaknesses, opportunities and threats.

Wimbledon Strengths

  1. Various Wimbledon traditions, like white clothing and royal patronage
  2. The fast grass courts has resulted in some of the best serve and volley tennis the world has ever seen from players like Pete Sampras, Federer etc
  3. Excellent television coverage across the world
  4. Centre Court at Wimbledon(SW-19) is considered by most players as the most prestigious place to showcase their skills
  5. Best trained Ball Boys and Ball Girls

Above are the strengths in the SWOT Analysis of Wimbledon. The strengths of Wimbledon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wimbledon Weaknesses

  1. Slowing down of the grass-courts which no longer encourages the “serve and volley” brand of tennis
  2. Since the grass court season is the smallest in tennis, players do not get enough practice before the tournament

These were the weaknesses in the Wimbledon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wimbledon Opportunities

  1. If the grass courts become as fast as in the 90s, the tennis will be much more interesting
  2. In future, more revenue can be generated from sponsors, as presently sponsor advertising around the courts is not allowed
  3. Use the Wimbledon brand to nurture more talent and tap youngsters

Above we covered the opportunities in Wimbledon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wimbledon Threats

  1. As such, there is no threat to Wimbledon, but they must keep improving(like construction of a retractable roof in Centre Court), to maintain their status as the premier grand slam tournament in tennis
  2. Threats from the other grand slams of tennis, which are increasing in popularity

The threats in the SWOT Analysis of Wimbledon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wimbledon SWOT analysis.

About Wimbledon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wimbledon Overview
Parent Company

All England Club, London


Grand Slam Tennis Tournament


Sports Teams and Events

Tagline/ Slogan

The Championships Wimbledon


The oldest and the most prestigious tennis tournament

Wimbledon STP

All tennis enthusiasts

Target Market

Male and Female in the age group 15-60


Most exciting and fast-paced tennis(Grass Court)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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