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Los Angeles Lakers SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: November 21, 2023Read time:

Here is a detailed SWOT analysis of Los Angeles Lakers covering strengths, weaknesses, opportunities and threats.

Los Angeles Lakers Strengths

  1. Presence of global superstars like Kobe Bryant
  2. Highly successful franchise with excellent results in the recent past
  3. Huge and loyal fan base
  4. Excellent merchandising and marketing abilities
  5. Has a good global presence also outside US

Above are the strengths in the SWOT Analysis of Los Angeles Lakers. The strengths of Los Angeles Lakers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Los Angeles Lakers Weaknesses

  1. In spite of having big names, does not have a huge fan base in Asia
  2. Too much dependence on a few key players

These were the weaknesses in the Los Angeles Lakers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Los Angeles Lakers Opportunities

  1. Set up academies in Asia to tap the huge fan base
  2. Attract and retain top players to remain a force to reckon with in the years to come

Above we covered the opportunities in Los Angeles Lakers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Los Angeles Lakers Threats

  1. Threat of top players leaving the club
  2. Threat of being dominated by rivals like Miami Heat

The threats in the SWOT Analysis of Los Angeles Lakers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Los Angeles Lakers SWOT analysis.

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About Los Angeles Lakers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Los Angeles Lakers Overview
Parent Company

Los Angeles Lakers


NBA franchise


Sports Teams and Events

Tagline/ Slogan



One of the most successful NBA franchises with a huge fan base

Los Angeles Lakers STP

All basketball fans

Target Market

Male in the age group 10-60


Highly successful and second most valuable NBA team

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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