WWE World Wrestling Entertainment SWOT Analysis, USP & Competitors

Posted in Sports Teams and Events, Total Reads: 7640
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SWOT Analysis of WWE World Wrestling Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

WWE World Wrestling Entertainment

Parent Company

Titan Sports Inc. owned by Vincent K. McMahon

Category

Professional Wrestling

Sector

Sports Teams and Events

Tagline/ Slogan

World Wrestling Entertainment

USP

Storyline driven matches

WWE World Wrestling Entertainment STP

Segment

All wrestling fans across the world

Target Group

Male  in the age group 10-25

Positioning

Storyline driven contests with exciting fighting maneuvers

WWE World Wrestling Entertainment SWOT Analysis

Strengths

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience

5. Superstar wrestlers merchandise, toys etc is a great revenue

Weaknesses

1. Dependence on a few superstars to drive business
2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE

Opportunities

1.Catering to newer markets in Asia, as the market in USA is quite saturated
2.Come up with more interesting type of matches and scripts to cater to a wider fan base

3. Increase revenue from live events and merchandising

Threats

1.Superstars moving away to competitors like TNA
2.If scripts do not remain interesting, it will drive away fans
3.Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

WWE World Wrestling Entertainment Competition

Competitors

1.TNA Wrestling
2.Mixed Martial Arts Fight Leagues
3.Professional Boxing


The brandguide table above concludes the WWE World Wrestling Entertainment SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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