Published in Sports Teams and Events category by MBA Skool Team
WWE World Wrestling Entertainment is one of the leading brands in the sports teams and events sector. WWE World Wrestling Entertainment SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of WWE World Wrestling Entertainment:
Excellent storylines which keeps the audience engaged
Presence of global superstars like Rock, Undertaker and Steve Austin
Different types of contests like Hell in a Cell, Ladder Match etc
Loyal fan base and a large global audience
Superstar wrestlers merchandise, toys etc is a great revenue
Above are the strengths in the SWOT Analysis of WWE World Wrestling Entertainment. The strengths of WWE World Wrestling Entertainment looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WWE World Wrestling Entertainment Weaknesses
Dependence on a few superstars to drive business
Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE
These were the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WWE World Wrestling Entertainment Opportunities
Catering to newer markets in Asia, as the market in USA is quite saturated
Come up with more interesting type of matches and scripts to cater to a wider fan base
Increase revenue from live events and merchandising
Above we covered the opportunities in WWE World Wrestling Entertainment SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WWE World Wrestling Entertainment Threats
Superstars moving away to competitors like TNA
If scripts do not remain interesting, it will drive away fans
Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts
The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WWE World Wrestling Entertainment SWOT analysis.
Continue reading more about the brand/company.
About WWE World Wrestling Entertainment
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Storyline driven contests with exciting fighting maneuvers
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to WWE World Wrestling Entertainment. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute