WWE World Wrestling Entertainment SWOT Analysis

WWE World Wrestling Entertainment Strengths

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience
5. Superstar wrestlers merchandise, toys etc is a great revenue

Above are the strengths in the SWOT Analysis of WWE World Wrestling Entertainment. The strengths of WWE World Wrestling Entertainment looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

WWE World Wrestling Entertainment Weaknesses

1. Dependence on a few superstars to drive business
2. Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3. The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE

These were the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

WWE World Wrestling Entertainment Opportunities

1. Catering to newer markets in Asia, as the market in USA is quite saturated
2. Come up with more interesting type of matches and scripts to cater to a wider fan base
3. Increase revenue from live events and merchandising

Above we covered the opportunities in WWE World Wrestling Entertainment SWOT Analysis. The opportunities for any brand can include prospects of future growth.

WWE World Wrestling Entertainment Threats

1. Superstars moving away to competitors like TNA
2. If scripts do not remain interesting, it will drive away fans
3. Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the WWE World Wrestling Entertainment SWOT analysis.

About WWE World Wrestling Entertainment

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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