WWE World Wrestling Entertainment SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of WWE World Wrestling Entertainment analyses the brand by its strengths, weaknesses, opportunities & threats. In WWE World Wrestling Entertainment SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WWE World Wrestling Entertainment to benchmark its business & performance as compared to the competitors. WWE World Wrestling Entertainment is one of the leading brands in the sports teams and events sector.

The article below lists the WWE World Wrestling Entertainment SWOT (Strengths, Weaknesses, Opportunities, Threats), top WWE World Wrestling Entertainment competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About WWE World Wrestling Entertainment

WWE World Wrestling Entertainment Overview
Parent Company

Titan Sports Inc. owned by Vincent K. McMahon

Category

Professional Wrestling

Sector

Sports Teams and Events

Tagline/ Slogan

World Wrestling Entertainment

USP

Storyline driven matches

WWE World Wrestling Entertainment STP
Segmentation

All wrestling fans across the world

Target Market

Male  in the age group 10-25

Positioning

Storyline driven contests with exciting fighting maneuvers

SWOT Analysis of WWE World Wrestling Entertainment

For WWE World Wrestling Entertainment, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the WWE World Wrestling Entertainment SWOT Analysis:

WWE World Wrestling Entertainment Strengths

The strengths of WWE World Wrestling Entertainment looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of WWE World Wrestling Entertainment :

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience

5. Superstar wrestlers merchandise, toys etc is a great revenue

WWE World Wrestling Entertainment Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis:

1. Dependence on a few superstars to drive business
2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE


WWE World Wrestling Entertainment Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in WWE World Wrestling Entertainment SWOT Analysis:

1.Catering to newer markets in Asia, as the market in USA is quite saturated
2.Come up with more interesting type of matches and scripts to cater to a wider fan base

3. Increase revenue from live events and merchandising


WWE World Wrestling Entertainment Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned:

1.Superstars moving away to competitors like TNA
2.If scripts do not remain interesting, it will drive away fans
3.Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

WWE World Wrestling Entertainment Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of WWE World Wrestling Entertainment:

1.TNA Wrestling
2.Mixed Martial Arts Fight Leagues
3.Professional Boxing


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WWE World Wrestling Entertainment. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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