WWE World Wrestling Entertainment SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

WWE World Wrestling Entertainment SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of WWE World Wrestling Entertainment, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

WWE World Wrestling Entertainment is one of the leading brands in the sports teams and events sector. The article below lists the WWE World Wrestling Entertainment SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

WWE World Wrestling Entertainment Strengths

The strengths of WWE World Wrestling Entertainment looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of WWE World Wrestling Entertainment :

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience

5. Superstar wrestlers merchandise, toys etc is a great revenue

WWE World Wrestling Entertainment Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis:

1. Dependence on a few superstars to drive business
2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE

WWE World Wrestling Entertainment Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in WWE World Wrestling Entertainment SWOT Analysis:

1.Catering to newer markets in Asia, as the market in USA is quite saturated
2.Come up with more interesting type of matches and scripts to cater to a wider fan base

3. Increase revenue from live events and merchandising

WWE World Wrestling Entertainment Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned:

1.Superstars moving away to competitors like TNA
2.If scripts do not remain interesting, it will drive away fans
3.Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

Hence this concludes the WWE World Wrestling Entertainment SWOT analysis.

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About WWE World Wrestling Entertainment

WWE World Wrestling Entertainment Overview
Parent Company

Titan Sports Inc. owned by Vincent K. McMahon


Professional Wrestling


Sports Teams and Events

Tagline/ Slogan

World Wrestling Entertainment


Storyline driven matches

WWE World Wrestling Entertainment STP

All wrestling fans across the world

Target Market

Male  in the age group 10-25


Storyline driven contests with exciting fighting maneuvers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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