WWE World Wrestling Entertainment SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Titan Sports Inc. owned by Vincent K. McMahon

Professional Wrestling

Sports Teams and Events

World Wrestling Entertainment

Storyline driven matches

All wrestling fans across the world

Male  in the age group 10-25

Storyline driven contests with exciting fighting maneuvers

Below are the Strengths in the SWOT Analysis of WWE World Wrestling Entertainment:

1. Excellent storylines which keeps the audience engaged
2. Presence of global superstars like Rock, Undertaker and Steve Austin
3. Different types of contests like Hell in a Cell, Ladder Match etc
4. Loyal fan base and a large global audience

5. Superstar wrestlers merchandise, toys etc is a great revenue

Here are the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis:

1. Dependence on a few superstars to drive business
2.Many of the moves the superstars practice may cause long term injuries which in turn drives away fans
3.The fact that many school children try and imitate the moves, have resulted in a few incidents, which has caused negative publicity for WWE

Following are the Opportunities in WWE World Wrestling Entertainment SWOT Analysis:

1.Catering to newer markets in Asia, as the market in USA is quite saturated
2.Come up with more interesting type of matches and scripts to cater to a wider fan base

3. Increase revenue from live events and merchandising

The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned:

1.Superstars moving away to competitors like TNA
2.If scripts do not remain interesting, it will drive away fans
3.Emergence of various fight leagues which is not scripted and showcases Mixed Martial Arts

Below are the top 3 WWE World Wrestling Entertainment competitors:

1.TNA Wrestling
2.Mixed Martial Arts Fight Leagues
3.Professional Boxing