SWOT analysis of WWE World Wrestling Entertainment analyses the brand by its strengths, weaknesses, opportunities & threats. In WWE World Wrestling Entertainment SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like WWE World Wrestling Entertainment to benchmark its business & performance as compared to the competitors. WWE World Wrestling Entertainment is one of the leading brands in the sports teams and events sector.
The table below lists the WWE World Wrestling Entertainment SWOT (Strengths, Weaknesses, Opportunities, Threats), top WWE World Wrestling Entertainment competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
WWE World Wrestling Entertainment Brand Analysis | |
---|---|
Parent Company |
Titan Sports Inc. owned by Vincent K. McMahon |
Category |
Professional Wrestling |
Sector | |
Tagline/ Slogan |
World Wrestling Entertainment |
USP |
Storyline driven matches |
WWE World Wrestling Entertainment STP | |
Segment |
All wrestling fans across the world |
Target Group |
Male in the age group 10-25 |
Positioning |
Storyline driven contests with exciting fighting maneuvers |
SWOT Analysis of WWE World Wrestling Entertainment | |
WWE World Wrestling Entertainment Strengths |
Below are the Strengths in the SWOT Analysis of WWE World Wrestling Entertainment: 1. Excellent storylines which keeps the audience engaged 5. Superstar wrestlers merchandise, toys etc is a great revenue |
WWE World Wrestling Entertainment Weaknesses |
Here are the weaknesses in the WWE World Wrestling Entertainment SWOT Analysis: 1. Dependence on a few superstars to drive business |
WWE World Wrestling Entertainment Opportunities |
Following are the Opportunities in WWE World Wrestling Entertainment SWOT Analysis: 1.Catering to newer markets in Asia, as the market in USA is quite saturated 3. Increase revenue from live events and merchandising |
WWE World Wrestling Entertainment Threats |
The threats in the SWOT Analysis of WWE World Wrestling Entertainment are as mentioned: 1.Superstars moving away to competitors like TNA |
WWE World Wrestling Entertainment Competition | |
WWE World Wrestling Entertainment Competitors |
Below are the top 3 competitors of WWE World Wrestling Entertainment: 1.TNA Wrestling |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WWE World Wrestling Entertainment. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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