National Hockey League NHL USA SWOT Analysis

National Hockey League NHL USA Strengths

1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
2. Presence of highly skilled players from across the globe
3. High Revenue from sponsorship and television rights
4. Loyal fan base for every team resulting in high audience in every match
5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base
6. Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image

Above are the strengths in the SWOT Analysis of National Hockey League NHL USA. The strengths of National Hockey League NHL USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

National Hockey League NHL USA Weaknesses

1. Lower fan base when compared to the other professional leagues in USA
2. Various labour disputes, which had led to the cancellation
3. Very low penetration in emerging markets like Asia

These were the weaknesses in the National Hockey League NHL USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

National Hockey League NHL USA Opportunities

1. Shift towards digital technology to market its products to its highly affluent fan base
2. Association with broadcasters to popularize the sport in Asia

Above we covered the opportunities in National Hockey League NHL USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.

National Hockey League NHL USA Threats

1. Threat from the other professional leagues like NBA, NFL etc
2. Like every other sport, the threat of doping maligning the league is always there

The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the National Hockey League NHL USA SWOT analysis.

About National Hockey League NHL USA

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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