National Hockey League NHL USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Hockey League NHL USA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Hockey League NHL USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Hockey League NHL USA to benchmark its business & performance as compared to the competitors and industry. As of 2020, National Hockey League NHL USA is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Hockey League NHL USA competitors and includes National Hockey League NHL USA target market, segmentation, positioning & Unique Selling Proposition (USP).

National Hockey League NHL USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
National Hockey League NHL USA Brand Analysis
Parent Company

NHL USA

Category

Professional Ice Hockey League

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier professional ice hockey league in the world

National Hockey League NHL USA STP
National Hockey League NHL USA Segmentation

All ice hockey fans

National Hockey League NHL USA Target Market

Male in the age group 15-60

National Hockey League NHL USA Positioning

The premier ice hockey league with all the leading players playing in the league

National Hockey League NHL USA SWOT Analysis
National Hockey League NHL USA Strengths

Below are the Strengths in the SWOT Analysis of National Hockey League NHL USA:

1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
2. Presence of highly skilled players from across the globe
3.High Revenue from sponsorship and television rights
4. Loyal fan base for every team resulting in high audience in every match

5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base

6.Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image

National Hockey League NHL USA Weaknesses

Here are the weaknesses in the National Hockey League NHL USA SWOT Analysis:

1.Lower fan base when compared to the other professional leagues in USA
2.Various labour disputes, which had led to the cancellation
3.Very low penetration in emerging markets like Asia

National Hockey League NHL USA Opportunities

Following are the Opportunities in National Hockey League NHL USA SWOT Analysis:

1.Shift towards digital technology to market its products to its highly affluent fan base
2.Association with broadcasters to popularize the sport in Asia

National Hockey League NHL USA Threats

The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned:

1.Threat from the other professional leagues like NBA, NFL etc
2.Like every other sport, the threat of doping maligning the league is always there

National Hockey League NHL USA Competition
Competitors

Below are the top 3 National Hockey League NHL USA competitors:

1.NBA
2.NFL
3.MLB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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