National Hockey League NHL USA SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 8156

SWOT Analysis of National Hockey League NHL USA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Hockey League USA

Parent Company



Professional Ice Hockey League


Sports Teams and Events

Tagline/ Slogan



The premier professional ice hockey league in the world

National Hockey League NHL USA STP


All ice hockey fans

Target Group

Male in the age group 15-60


The premier ice hockey league with all the leading players playing in the league

National Hockey League NHL USA SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Hockey League NHL USA :

1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
2. Presence of highly skilled players from across the globe
3.High Revenue from sponsorship and television rights
4. Loyal fan base for every team resulting in high audience in every match

5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base

6.Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image


1.Lower fan base when compared to the other professional leagues in USA
2.Various labour disputes, which had led to the cancellation
3.Very low penetration in emerging markets like Asia


1.Shift towards digital technology to market its products to its highly affluent fan base
2.Association with broadcasters to popularize the sport in Asia


1.Threat from the other professional leagues like NBA, NFL etc
2.Like every other sport, the threat of doping maligning the league is always there

National Hockey League NHL USA Competition


Below are the 3 main National Hockey League NHL USA competitors :


The brandguide table above concludes the National Hockey League NHL USA SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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