National Hockey League NHL USA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of National Hockey League NHL USA analyses the brand by its strengths, weaknesses, opportunities & threats. In National Hockey League NHL USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Hockey League NHL USA to benchmark its business & performance as compared to the competitors. National Hockey League NHL USA is one of the leading brands in the sports teams and events sector.

The article below lists the National Hockey League NHL USA SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Hockey League NHL USA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About National Hockey League NHL USA

National Hockey League NHL USA Overview
Parent Company

NHL USA

Category

Professional Ice Hockey League

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

The premier professional ice hockey league in the world

National Hockey League NHL USA STP
Segmentation

All ice hockey fans

Target Market

Male in the age group 15-60

Positioning

The premier ice hockey league with all the leading players playing in the league

SWOT Analysis of National Hockey League NHL USA

For National Hockey League NHL USA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the National Hockey League NHL USA SWOT Analysis:

National Hockey League NHL USA Strengths

The strengths of National Hockey League NHL USA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of National Hockey League NHL USA :

1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
2. Presence of highly skilled players from across the globe
3.High Revenue from sponsorship and television rights
4. Loyal fan base for every team resulting in high audience in every match

5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base

6.Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image

National Hockey League NHL USA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the National Hockey League NHL USA SWOT Analysis:

1.Lower fan base when compared to the other professional leagues in USA
2.Various labour disputes, which had led to the cancellation
3.Very low penetration in emerging markets like Asia


National Hockey League NHL USA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in National Hockey League NHL USA SWOT Analysis:

1.Shift towards digital technology to market its products to its highly affluent fan base
2.Association with broadcasters to popularize the sport in Asia


National Hockey League NHL USA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned:

1.Threat from the other professional leagues like NBA, NFL etc
2.Like every other sport, the threat of doping maligning the league is always there

National Hockey League NHL USA Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of National Hockey League NHL USA:

1.NBA
2.NFL
3.MLB


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Hockey League NHL USA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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