SWOT analysis of National Hockey League NHL USA analyses the brand by its strengths, weaknesses, opportunities & threats. In National Hockey League NHL USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like National Hockey League NHL USA to benchmark its business & performance as compared to the competitors. National Hockey League NHL USA is one of the leading brands in the sports teams and events sector.
The table below lists the National Hockey League NHL USA SWOT (Strengths, Weaknesses, Opportunities, Threats), top National Hockey League NHL USA competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
National Hockey League NHL USA Brand Analysis | |
---|---|
Parent Company |
NHL USA |
Category |
Professional Ice Hockey League |
Sector | |
Tagline/ Slogan |
- |
USP |
The premier professional ice hockey league in the world |
National Hockey League NHL USA STP | |
Segment |
All ice hockey fans |
Target Group |
Male in the age group 15-60 |
Positioning |
The premier ice hockey league with all the leading players playing in the league |
SWOT Analysis of National Hockey League NHL USA | |
National Hockey League NHL USA Strengths |
Below are the Strengths in the SWOT Analysis of National Hockey League NHL USA: 1. The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports 5. Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base 6.Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image |
National Hockey League NHL USA Weaknesses |
Here are the weaknesses in the National Hockey League NHL USA SWOT Analysis: 1.Lower fan base when compared to the other professional leagues in USA |
National Hockey League NHL USA Opportunities |
Following are the Opportunities in National Hockey League NHL USA SWOT Analysis: 1.Shift towards digital technology to market its products to its highly affluent fan base |
National Hockey League NHL USA Threats |
The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned: 1.Threat from the other professional leagues like NBA, NFL etc |
National Hockey League NHL USA Competition | |
National Hockey League NHL USA Competitors |
Below are the top 3 competitors of National Hockey League NHL USA: 1.NBA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Hockey League NHL USA. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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