Published in Sports Teams and Events category by MBA Skool Team
National Hockey League NHL USA is one of the leading brands in the sports teams and events sector. National Hockey League NHL USA SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of National Hockey League NHL USA:
The Stanley Cup, which is awarded to the winner of the league, is one of the most coveted titles in American Sports
Presence of highly skilled players from across the globe
High Revenue from sponsorship and television rights
Loyal fan base for every team resulting in high audience in every match
Although the fan base is lower as compared to NBA and other US leagues, but they have a highly affluent fan base
Advocates in a number of charitable causes like “Hockey Fights Cancer” which further enhanced its brand image
Above are the strengths in the SWOT Analysis of National Hockey League NHL USA. The strengths of National Hockey League NHL USA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
National Hockey League NHL USA Weaknesses
Lower fan base when compared to the other professional leagues in USA
Various labour disputes, which had led to the cancellation
Very low penetration in emerging markets like Asia
These were the weaknesses in the National Hockey League NHL USA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
National Hockey League NHL USA Opportunities
Shift towards digital technology to market its products to its highly affluent fan base
Association with broadcasters to popularize the sport in Asia
Above we covered the opportunities in National Hockey League NHL USA SWOT Analysis. The opportunities for any brand can include prospects of future growth.
National Hockey League NHL USA Threats
Threat from the other professional leagues like NBA, NFL etc
Like every other sport, the threat of doping maligning the league is always there
The threats in the SWOT Analysis of National Hockey League NHL USA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
The premier professional ice hockey league in the world
National Hockey League NHL USA STP
All ice hockey fans
Male in the age group 15-60
The premier ice hockey league with all the leading players playing in the league
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