Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Big Bash League analyses the brand by its strengths, weaknesses, opportunities & threats. In Big Bash League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Big Bash League to benchmark its business & performance as compared to the competitors. Big Bash League is one of the leading brands in the sports teams and events sector.
The article below lists the Big Bash League SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Bash League competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
An exciting T20 tournament with global superstars playing
Big Bash League STP
All Cricket Lovers
Male in the age group 15-60
An exciting T20 tournament where city based franchises compete against each other
SWOT Analysis of Big Bash League
For Big Bash League, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Big Bash League SWOT Analysis:
Big Bash League Strengths
The strengths of Big Bash League looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Big Bash League :
1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world) 2. Strong support for the respective city teams 3. Presence of T20 specialist international players 4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure
5. Long term association with top brands as the sponsor
6. Good media coverage and branding
Big Bash League Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Big Bash League SWOT Analysis:
1.Absence of Indian Superstars in the league 2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket 3.Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league
Big Bash League Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Big Bash League SWOT Analysis:
1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc 2.Bring in more international superstars to cater to a global audience 3.If possible, adjust the dates so that the top Australian players are able to play the entire season
Big Bash League Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Big Bash League are as mentioned:
1.Threat from the other leagues like IPL which have a much greater fan base 2.Expanding the league to smaller cities may degrade the quality of players
Big Bash League Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Big Bash League:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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