Big Bash League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Big Bash League analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Big Bash League SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Bash League to benchmark its business & performance as compared to the competitors and industry. As of 2020, Big Bash League is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Big Bash League competitors and includes Big Bash League target market, segmentation, positioning & Unique Selling Proposition (USP).

Big Bash League SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Big Bash League Brand Analysis
Parent Company

Cricket Australia


Domestic T20 Cricket Tournament


Sports Teams and Events

Tagline/ Slogan



An exciting T20 tournament with  global superstars playing

Big Bash League STP
Big Bash League Segmentation

All Cricket Lovers

Big Bash League Target Market

Male in the age group 15-60

Big Bash League Positioning

An exciting T20 tournament where city based franchises compete against each other

Big Bash League SWOT Analysis
Big Bash League Strengths

Below are the Strengths in the SWOT Analysis of Big Bash League:

1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world)
2. Strong support for the respective city teams
3. Presence of T20 specialist international players
4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure

5. Long term association with top brands as the sponsor

6. Good media coverage and branding

Big Bash League Weaknesses

Here are the weaknesses in the Big Bash League SWOT Analysis:

1.Absence of Indian Superstars in the league
2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket
3.Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league

Big Bash League Opportunities

Following are the Opportunities in Big Bash League SWOT Analysis:

1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc
2.Bring in more international superstars to cater to a global audience
3.If possible, adjust the dates so that the top Australian players are able to play the entire season

Big Bash League Threats

The threats in the SWOT Analysis of Big Bash League are as mentioned:

1.Threat from the other leagues like IPL which have a much greater fan base
2.Expanding the league to smaller cities may degrade the quality of players

Big Bash League Competition

Below are the top 3 Big Bash League competitors:

2.Friends Provident T20
3.Bangladesh Premier League

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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