Big Bash League SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Big Bash League SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Big Bash League, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Big Bash League to benchmark its business & performance as compared to the competitors, and make strategic improvements. Big Bash League is one of the leading brands in the sports teams and events sector.

The article below lists the Big Bash League SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Big Bash League SWOT Analysis:

SWOT Analysis of Big Bash League

For Big Bash League, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Big Bash League Strengths

The strengths of Big Bash League looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Big Bash League :

1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world)
2. Strong support for the respective city teams
3. Presence of T20 specialist international players
4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure

5. Long term association with top brands as the sponsor

6. Good media coverage and branding

Big Bash League Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Big Bash League SWOT Analysis:

1.Absence of Indian Superstars in the league
2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket
3.Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league

Big Bash League Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Big Bash League SWOT Analysis:

1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc
2.Bring in more international superstars to cater to a global audience
3.If possible, adjust the dates so that the top Australian players are able to play the entire season

Big Bash League Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Big Bash League are as mentioned:

1.Threat from the other leagues like IPL which have a much greater fan base
2.Expanding the league to smaller cities may degrade the quality of players

Big Bash League Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Big Bash League:

2.Friends Provident T20
3.Bangladesh Premier League

Hence this concludes the Big Bash League SWOT analysis.

Continue reading more about the brand/company.

About Big Bash League

Big Bash League Overview
Parent Company

Cricket Australia


Domestic T20 Cricket Tournament


Sports Teams and Events

Tagline/ Slogan



An exciting T20 tournament with  global superstars playing

Big Bash League STP

All Cricket Lovers

Target Market

Male in the age group 15-60


An exciting T20 tournament where city based franchises compete against each other

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Big Bash League. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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