Published in Sports Teams and Events category by MBA Skool Team
Big Bash League is one of the leading brands in the sports teams and events sector. Big Bash League SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Big Bash League:
Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world)
Strong support for the respective city teams
Presence of T20 specialist international players
Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure
Long term association with top brands as the sponsor
Good media coverage and branding
Above are the strengths in the SWOT Analysis of Big Bash League. The strengths of Big Bash League looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Bash League Weaknesses
Absence of Indian Superstars in the league
Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket
Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league
These were the weaknesses in the Big Bash League SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Bash League Opportunities
Expand into other cities which do not host international cricket like Canberra, Gold Coast etc
Bring in more international superstars to cater to a global audience
If possible, adjust the dates so that the top Australian players are able to play the entire season
Above we covered the opportunities in Big Bash League SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Bash League Threats
Threat from the other leagues like IPL which have a much greater fan base
Expanding the league to smaller cities may degrade the quality of players
The threats in the SWOT Analysis of Big Bash League are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
An exciting T20 tournament with global superstars playing
Big Bash League STP
All Cricket Lovers
Male in the age group 15-60
An exciting T20 tournament where city based franchises compete against each other
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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