Big Bash League SWOT Analysis, USP & Competitors

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SWOT Analysis of Big Bash League with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Bash League

Parent Company

Cricket Australia


Domestic T20 Cricket Tournament


Sports and Entertainment

Tagline/ Slogan



An exciting T20 tournament with  global superstars playing



All Cricket Lovers

Target Group

Male in the age group 15-60


An exciting T20 tournament where city based franchises compete against each other

SWOT Analysis


1. Excellent cricketing infrastructure in Australia(the stadiums are as good as you can get anywhere in the world)
2. Strong support for the respective city teams
3. Presence of T20 specialist international players
4. Quality of cricket being of the highest level, with no weak links in any of the teams because of Australia’s strong domestic cricket structure

5. Long term association with top brands as the sponsor

6. Good media coverage and branding


1.Absence of Indian Superstars in the league
2.Lack of interest in the Indian sub-continent which is the biggest and most lucrative market for cricket
3.Some part of the League clashes with the Australian summer, thus making the top Australian cricketers unavailable for the league


1.Expand into other cities which do not host international cricket like Canberra, Gold Coast etc
2.Bring in more international superstars to cater to a global audience
3.If possible, adjust the dates so that the top Australian players are able to play the entire season


1.Threat from the other leagues like IPL which have a much greater fan base
2.Expanding the league to smaller cities may degrade the quality of players



2.Friends Provident T20
3.Bangladesh Premier League

The table above concludes the Big Bash League SWOT analysis along with its marketing and brand parameters.


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