Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Moto GP analyses the brand by its strengths, weaknesses, opportunities & threats. In Moto GP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Moto GP to benchmark its business & performance as compared to the competitors. Moto GP is one of the leading brands in the sports teams and events sector.
The table below lists the Moto GP SWOT (Strengths, Weaknesses, Opportunities, Threats), top Moto GP competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The world’s premier motorcycle racing championship
SWOT Analysis of Moto GP
Moto GP Strengths
Below are the Strengths in the SWOT Analysis of Moto GP:
1. The motorcycles used for racing are of the highest quality and a result of years of innovation 2. Presence of legendary drivers like Valentino Rossi 3. Association with world class manufacturers like Honda and Ducati 4. Global fan base
5. Tracks of the highest quality
Moto GP Weaknesses
Here are the weaknesses in the Moto GP SWOT Analysis:
1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process 2.Safety issues involved with high speed racing causes a concern
Moto GP Opportunities
Following are the Opportunities in Moto GP SWOT Analysis:
1.Expand into newer and emerging markets like India 2.Better merchandising and marketing will help it become as popular as Formula1, if not more
Moto GP Threats
The threats in the SWOT Analysis of Moto GP are as mentioned:
1.Threat from other similar championships like Superbike World Championships 2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races
Moto GP Competition
Moto GP Competitors
Below are the top 3 competitors of Moto GP:
1.Formula 1 2.Nascar 3.Superbike World Championship
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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