Moto GP SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 4279

SWOT analysis of Moto GP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Moto GP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moto GP to benchmark its business & performance as compared to the competitors and industry. Moto GP is one of the leading brands in the sports teams and events sector. The table below also lists the top Moto GP competitors and elaborates Moto GP market segmentation, target group, positioning & Unique Selling Proposition (USP).

Moto GP SWOT, Competitors, Marketing STP & Brand analysis Table
Moto GP Brand Analysis
Parent Company

Fédération Internationale de Motocyclisme (FIM)
Category

Motorcycle Road Racing
Sector

Sports Teams and Events
Tagline/ Slogan

-
USP

High adrenaline motorcycle racing championship
Moto GP STP
Segment

All racing fans
Target Group

Male fans in the age group 15-50
Positioning

The world’s premier motorcycle racing championship
Moto GP SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Moto GP. Strengths are:

1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality
Weaknesses

Here are the weaknesses in the Moto GP SWOT Analysis:

1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern
Opportunities

Following are the Opportunities in Moto GP SWOT Analysis:

1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more
Threats

The threats in the SWOT Analysis of Moto GP are as mentioned:

1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races
Moto GP Competition
Competitors

Below are the top 3 Moto GP competitors:

1.Formula 1
2.Nascar
3.Superbike World Championship

The brandguide table above concludes the Moto GP SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moto GP. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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