Moto GP SWOT Analysis
Here is a detailed SWOT analysis of Moto GP covering strengths, weaknesses, opportunities and threats.
Moto GP Strengths
- The motorcycles used for racing are of the highest quality and a result of years of innovation
- Presence of legendary drivers like Valentino Rossi
- Association with world class manufacturers like Honda and Ducati
- Global fan base
- Tracks of the highest quality
Above are the strengths in the SWOT Analysis of Moto GP. The strengths of Moto GP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Moto GP Weaknesses
- MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
- Safety issues involved with high speed racing causes a concern
These were the weaknesses in the Moto GP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Moto GP Opportunities
- Expand into newer and emerging markets like India
- Better merchandising and marketing will help it become as popular as Formula1, if not more
Above we covered the opportunities in Moto GP SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Moto GP Threats
- Threat from other similar championships like Superbike World Championships
- If the new tracks are not designed with utmost care, it may result in fatal injuries during the races
The threats in the SWOT Analysis of Moto GP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Moto GP SWOT analysis.
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About Moto GP
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Moto GP Overview | |
|---|---|
| Parent Company |
Fédération Internationale de Motocyclisme (FIM) |
| Category |
Motorcycle Road Racing |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High adrenaline motorcycle racing championship |
| Moto GP STP | |
| Segmentation |
All racing fans |
| Target Market |
Male fans in the age group 15-50 |
| Positioning |
The world’s premier motorcycle racing championship |
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