Moto GP SWOT Analysis, USP & Competitors

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SWOT Analysis of Moto GP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Moto GP

Parent Company

Fédération Internationale de Motocyclisme (FIM)


Motorcycle Road Racing


Sports and Entertainment

Tagline/ Slogan



High adrenaline motorcycle racing championship



All racing fans

Target Group

Male fans in the age group 15-50


The world’s premier motorcycle racing championship

SWOT Analysis


1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality


1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern


1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more


1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races



1.Formula 1
3.Superbike World Championship

The table above concludes the Moto GP SWOT analysis along with its marketing and brand parameters.


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