Moto GP SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Moto GP analyses the brand by its strengths, weaknesses, opportunities & threats. In Moto GP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moto GP to benchmark its business & performance as compared to the competitors. Moto GP is one of the leading brands in the sports teams and events sector.

The article below lists the Moto GP SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Moto GP SWOT Analysis:

SWOT Analysis of Moto GP

For Moto GP, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Moto GP Strengths

The strengths of Moto GP looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Moto GP :

1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality

Moto GP Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Moto GP SWOT Analysis:

1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern


Moto GP Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Moto GP SWOT Analysis:

1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more

Moto GP Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Moto GP are as mentioned:

1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races


Moto GP Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Moto GP:

1.Formula 1
2.Nascar
3.Superbike World Championship

Hence this concludes the Moto GP SWOT analysis.

Continue reading more about the brand/company.

About Moto GP

Moto GP Overview
Parent Company

Fédération Internationale de Motocyclisme (FIM)

Category

Motorcycle Road Racing

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

High adrenaline motorcycle racing championship

Moto GP STP
Segmentation

All racing fans

Target Market

Male fans in the age group 15-50

Positioning

The world’s premier motorcycle racing championship


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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