Moto GP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Moto GP analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Moto GP SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Moto GP to benchmark its business & performance as compared to the competitors and industry. As of 2020, Moto GP is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Moto GP competitors and includes Moto GP target market, segmentation, positioning & Unique Selling Proposition (USP).

Moto GP SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Moto GP Brand Analysis
Parent Company

Fédération Internationale de Motocyclisme (FIM)

Category

Motorcycle Road Racing

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

High adrenaline motorcycle racing championship

Moto GP STP
Moto GP Segmentation

All racing fans

Moto GP Target Market

Male fans in the age group 15-50

Moto GP Positioning

The world’s premier motorcycle racing championship

Moto GP SWOT Analysis
Moto GP Strengths

Below are the Strengths in the SWOT Analysis of Moto GP:

1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality

Moto GP Weaknesses

Here are the weaknesses in the Moto GP SWOT Analysis:

1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern

Moto GP Opportunities

Following are the Opportunities in Moto GP SWOT Analysis:

1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more

Moto GP Threats

The threats in the SWOT Analysis of Moto GP are as mentioned:

1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races

Moto GP Competition
Competitors

Below are the top 3 Moto GP competitors:

1.Formula 1
2.Nascar
3.Superbike World Championship


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Moto GP. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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