Moto GP SWOT Analysis, Competitors, STP & USP

Fédération Internationale de Motocyclisme (FIM)

Motorcycle Road Racing

Sports Teams and Events

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High adrenaline motorcycle racing championship

All racing fans

Male fans in the age group 15-50

The world’s premier motorcycle racing championship

Below are the Strengths in the SWOT Analysis of Moto GP:

1. The motorcycles used for racing are of the highest quality and a result of years of innovation
2. Presence of legendary drivers like Valentino Rossi
3. Association with world class manufacturers like Honda and Ducati
4. Global fan base

5. Tracks of the highest quality

Here are the weaknesses in the Moto GP SWOT Analysis:

1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
2.Safety issues involved with high speed racing causes a concern

Following are the Opportunities in Moto GP SWOT Analysis:

1.Expand into newer and emerging markets like India
2.Better merchandising and marketing will help it become as popular as Formula1, if not more

The threats in the SWOT Analysis of Moto GP are as mentioned:

1.Threat from other similar championships like Superbike World Championships
2.If the new tracks are not designed with utmost care, it may result in fatal injuries during the races

Below are the top 3 Moto GP competitors:

1.Formula 1
2.Nascar
3.Superbike World Championship