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Commonwealth Games SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: April 25, 2024Read time:

Here is a detailed SWOT analysis of Commonwealth Games covering strengths, weaknesses, opportunities and threats.

Commonwealth Games Strengths

  1. Presence of sporting powerhouses like Australia and Great Britain
  2. Presence of top stars in various sports
  3. Gives a chance to those athletes from lesser known counries to showcase their skills and get noticed
  4. Support from the British Royal family
  5. Association with top sponsors
  6. The event is held globally and has the presence of all big athletes across various events

Above are the strengths in the SWOT Analysis of Commonwealth Games. The strengths of Commonwealth Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Commonwealth Games Weaknesses

  1. Controversies related to managing CWG has hurt the brand image
  2. Followed only in the Commonwealth games
  3. The truly global superstars often give the games the miss

These were the weaknesses in the Commonwealth Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Commonwealth Games Opportunities

  1. Attract the top players to participate
  2. Increase the global reach of the games
  3. Include new sports to keep the audience engaged

Above we covered the opportunities in Commonwealth Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Commonwealth Games Threats

  1. Threat of being overshadowed by Asian Games, Olympics etc
  2. Threat of other top athletes not participating because of the already busy sporting calendar.

The threats in the SWOT Analysis of Commonwealth Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Commonwealth Games SWOT analysis.

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About Commonwealth Games

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Commonwealth Games Overview
Parent Company

Commonwealth Games Committee


Multi-discipline sports event


Sports Teams and Events

Tagline/ Slogan



The second most prestigious Multi-sport event after Olympics

Commonwealth Games STP

All sports fans

Target Market

Male and female in the age group 10-65


One of the most prestigious multi-sport events with participation from all commonwealth nations

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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