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Olympic Games SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: January 09, 2024Read time:

Here is a detailed SWOT analysis of Olympic Games covering strengths, weaknesses, opportunities and threats.

Olympic Games Strengths

  1. Participation of the world’s top sportsmen in every discipline
  2. Unmatched media coverage
  3. Opportunity for the host country to showcase themselves to the rest of the world
  4. Seen as a celebration of the progress that the human race has made
  5. Provides unknown athletes with the opportunity to showcase their skills to a global audience and become household names
  6. Participation from almost all countries of the world
  7. Co-sponsors include the top brands of the world as it is the most prestigious sporting spectacle

Above are the strengths in the SWOT Analysis of Olympic Games. The strengths of Olympic Games looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Olympic Games Weaknesses

  1. Various incidents of doping has put a question mark on the credibility of the event
  2. Acts of terrorism like the one in 1972(Munich) has put a question mark on the safety of the athletes
  3. Boycotting by various countries due to political reasons( eg-1980 olympics)

These were the weaknesses in the Olympic Games SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Olympic Games Opportunities

  1. Include more sports like Cricket to get higher viewership in the Indian sub-continent
  2. Higher anti-doping standards to restore the confidence of fans

Above we covered the opportunities in Olympic Games SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Olympic Games Threats

  1. Threats from terrorist attacks is likely to increase in the future
  2. As more sports become professional in nature, it may be possible that in the future, the biggest superstars skip the Olympic Games

The threats in the SWOT Analysis of Olympic Games are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Olympic Games SWOT analysis.

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About Olympic Games

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Olympic Games Overview
Parent Company

International Olympic Committee(IOC)


Multi-discipline sports


Sports Teams and Events

Tagline/ Slogan

Citius, Altius and Fortious


The greatest sporting spectacle on earth

Olympic Games STP

All sports lovers

Target Market

Male and female in the age group 15-70


The Olympic medal is seen as a pinnacle of glory in every athlete’s career

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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