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FIFA SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: July 23, 2023Read time:

Here is a detailed SWOT analysis of FIFA covering strengths, weaknesses, opportunities and threats.

FIFA Strengths

  1. FIFA has 200+ countries as its members
  2. Has successfully organized the Football World Cup since 1930
  3. Good broadcasting and marketing, making soccer the most popular game in the world
  4. Spread the game throughout the world, especially in Africa and Asia
  5. Strong brand name of FIFA and a strong financial performance
  6. FIFA events like the World Cup are biggest sporting events with the top teams and best players in the world
  7. Association with top brands like Adidas, Coca-Cola, Emirates, Hyundai-Kia Motors, Sony, VISA etc

Above are the strengths in the SWOT Analysis of FIFA. The strengths of FIFA looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

FIFA Weaknesses

  1. Even though the popularity of the game is increasing, it is club football which is becoming more popular than international football
  2. Not much importance is given to international friendlies
  3. Lower ranked teams do not get an opportunity to play higher ranked teams often
  4. Various allegations of corruption in the recent past

These were the weaknesses in the FIFA SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

FIFA Opportunities

  1. FIFA can develop the game even more, especially in India, China and other developing nations
  2. Set up academies to facilitate the development of the game
  3. Organise more meaningful friendlies in future

Above we covered the opportunities in FIFA SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about FIFA

FIFA Threats

  1. Threat of racism is apparent in football which hurts FIFA
  2. Threat of corruption because of the huge money involved

The threats in the SWOT Analysis of FIFA are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the FIFA SWOT analysis.

About FIFA

The table below gives the brand overview along with its target market, segmentation, positioning & USP

FIFA Overview
Parent Company

FIFA (Fédération Internationale de Football Association)


Governing Body-Football


Sports Teams and Events

Tagline/ Slogan



Responsible for organizing the biggest sporting spectacle on earth, The Football World Cup


All football lovers

Target Market

Male and female in the age group 10-60


Responsible for the successful organization of the Football World Cup in the past 80 years

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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