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Moto GP SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: April 29, 2023Read time:

Here is a detailed SWOT analysis of Moto GP covering strengths, weaknesses, opportunities and threats.

Moto GP Strengths

  1. The motorcycles used for racing are of the highest quality and a result of years of innovation
  2. Presence of legendary drivers like Valentino Rossi
  3. Association with world class manufacturers like Honda and Ducati
  4. Global fan base
  5. Tracks of the highest quality

Above are the strengths in the SWOT Analysis of Moto GP. The strengths of Moto GP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Moto GP Weaknesses

  1. MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process
  2. Safety issues involved with high speed racing causes a concern

These were the weaknesses in the Moto GP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Moto GP Opportunities

  1. Expand into newer and emerging markets like India
  2. Better merchandising and marketing will help it become as popular as Formula1, if not more

Above we covered the opportunities in Moto GP SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Moto GP Threats

  1. Threat from other similar championships like Superbike World Championships
  2. If the new tracks are not designed with utmost care, it may result in fatal injuries during the races

The threats in the SWOT Analysis of Moto GP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Moto GP SWOT analysis.

Read Similar SWOT analysis

About Moto GP

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Moto GP Overview
Parent Company

Fédération Internationale de Motocyclisme (FIM)


Motorcycle Road Racing


Sports Teams and Events

Tagline/ Slogan



High adrenaline motorcycle racing championship


All racing fans

Target Market

Male fans in the age group 15-50


The world’s premier motorcycle racing championship

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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