Houston Texans SWOT Analysis, Competitors & USP

Houston Texans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Houston Texans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Houston Texans to benchmark its business & performance as compared to the competitors, and make strategic improvements. Houston Texans is one of the leading brands in the sports teams and events sector.

The article below lists the Houston Texans SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Houston Texans SWOT Analysis:

SWOT Analysis of Houston Texans

For Houston Texans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Houston Texans Strengths

The strengths of Houston Texans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Houston Texans :

1. Loyal fan base, and one of the most successful teams in the south division in the recent past
2. Good marketing and merchandising
3. Has a very popular theme song named “Its football time in Houston”

4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”

Houston Texans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Houston Texans SWOT Analysis:

1.New franchise, so does not have the same history as the others
2.Has a very weak fan base outside USA

Houston Texans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Houston Texans SWOT Analysis:

1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
2.Attract top players and try and win the superbowl championship in the near future

Houston Texans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Houston Texans are as mentioned:

1.Threat of being dominated by the older teams and the traditional powerhouses
2.Threat of not being able to retain top players

Houston Texans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Houston Texans:

1.Miami Dolphins
2.Philadelphia Eagles

Hence this concludes the Houston Texans SWOT analysis.

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About Houston Texans

Houston Texans Overview
Parent Company	Owner-Bob Mcnair
Category	American Football Franchise
Sector	Sports Teams and Events
Tagline/ Slogan	Its football time in Houston
USP	Successful NFL franchise in the south division of the AFC
Houston Texans STP
Segmentation	All followers of American Football
Target Market	American Men in the age group 15-60
Positioning	A new franchise which has been fairly successful in the last 10 years

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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