SWOT analysis of Houston Texans analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Houston Texans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Houston Texans to benchmark its business & performance as compared to the competitors and industry. Houston Texans is one of the leading brands in the sports teams and events sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Houston Texans competitors and includes Houston Texans target market, segmentation, positioning & Unique Selling Proposition (USP).
| Houston Texans Brand Analysis | |
|---|---|
| Parent Company |
Owner-Bob Mcnair |
| Category |
American Football Franchise |
| Sector | |
| Tagline/ Slogan |
Its football time in Houston |
| USP |
Successful NFL franchise in the south division of the AFC |
| Houston Texans STP | |
| Houston Texans Segmentation |
All followers of American Football |
| Houston Texans Target Market |
American Men in the age group 15-60 |
| Houston Texans Positioning |
A new franchise which has been fairly successful in the last 10 years |
| Houston Texans SWOT Analysis | |
| Houston Texans Strengths |
Below are the Strengths in the SWOT Analysis of Houston Texans: 1. Loyal fan base, and one of the most successful teams in the south division in the recent past 4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders” |
| Houston Texans Weaknesses |
Here are the weaknesses in the Houston Texans SWOT Analysis: 1.New franchise, so does not have the same history as the others |
| Houston Texans Opportunities |
Following are the Opportunities in Houston Texans SWOT Analysis: 1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising |
| Houston Texans Threats |
The threats in the SWOT Analysis of Houston Texans are as mentioned: 1.Threat of being dominated by the older teams and the traditional powerhouses |
| Houston Texans Competition | |
| Competitors |
Below are the top 2 Houston Texans competitors: 1.Miami Dolphins |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Houston Texans. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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