Houston Texans SWOT Analysis, Competitors & USP

Houston Texans

Parent Company

Owner-Bob Mcnair

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

Its football time in Houston

USP

Successful NFL franchise in the south division of the AFC

Houston Texans STP

Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

A new franchise which has been fairly successful in the last 10 years

Houston Texans SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Houston Texans. Strengths are:

1. Loyal fan base, and one of the most successful teams in the south division in the recent past
2. Good marketing and merchandising
3. Has a very popular theme song named “Its football time in Houston”

4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”

Weaknesses

Here are the weaknesses of Houston Texans :

1.New franchise, so does not have the same history as the others
2.Has a very weak fan base outside USA

Opportunities

Following are the Opportunities of Houston Texans :

1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
2.Attract top players and try and win the superbowl championship in the near future

Threats

The threats of Houston Texans are as mentioned :

1.Threat of being dominated by the older teams and the traditional powerhouses
2.Threat of not being able to retain top players

Houston Texans Competition

Competitors

Below are the 2 main Houston Texans competitors :

1.Miami Dolphins
2.Philadelphia Eagles