SWOT Analysis of Houston Texans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Houston Texans |
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Parent Company |
Owner-Bob Mcnair |
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Category |
American Football Franchise |
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Sector |
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Tagline/ Slogan |
Its football time in Houston |
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USP |
Successful NFL franchise in the south division of the AFC |
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Houston Texans STP |
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Segment |
All followers of American Football |
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Target Group |
American Men in the age group 15-60 |
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Positioning |
A new franchise which has been fairly successful in the last 10 years |
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Houston Texans SWOT Analysis |
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Strengths |
1. Loyal fan base, and one of the most successful teams in the south division in the recent past 4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders” |
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Weaknesses |
1.New franchise, so does not have the same history as the others |
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Opportunities |
1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising |
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Threats |
1.Threat of being dominated by the older teams and the traditional powerhouses |
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Houston Texans Competition |
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Competitors |
1.Miami Dolphins |
The brandguide table above concludes the Houston Texans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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