Published in Sports Teams and Events category by MBA Skool Team
Houston Texans is one of the leading brands in the sports teams and events sector. Houston Texans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Houston Texans:
Loyal fan base, and one of the most successful teams in the south division in the recent past
Good marketing and merchandising
Has a very popular theme song named “Its football time in Houston”
Has a famous cheerleading squad named “ Houston Texans Cheerleaders”
Above are the strengths in the SWOT Analysis of Houston Texans. The strengths of Houston Texans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Houston Texans Weaknesses
New franchise, so does not have the same history as the others
Has a very weak fan base outside USA
These were the weaknesses in the Houston Texans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Houston Texans Opportunities
Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
Attract top players and try and win the superbowl championship in the near future
Above we covered the opportunities in Houston Texans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Houston Texans Threats
Threat of being dominated by the older teams and the traditional powerhouses
Threat of not being able to retain top players
The threats in the SWOT Analysis of Houston Texans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Houston Texans SWOT analysis.
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About Houston Texans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Successful NFL franchise in the south division of the AFC
Houston Texans STP
All followers of American Football
American Men in the age group 15-60
A new franchise which has been fairly successful in the last 10 years
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