Houston Texans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Houston Texans analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Houston Texans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Houston Texans to benchmark its business & performance as compared to the competitors and industry. Houston Texans is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Houston Texans competitors and includes Houston Texans target market, segmentation, positioning & Unique Selling Proposition (USP).

Houston Texans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Houston Texans Brand Analysis
Parent Company

Owner-Bob Mcnair

Category

American Football Franchise

Sector

Sports Teams and Events

Tagline/ Slogan

Its football time in Houston

USP

Successful NFL franchise in the south division of the AFC

Houston Texans STP
Houston Texans Segmentation

All followers of American Football

Houston Texans Target Market

American Men in the age group 15-60

Houston Texans Positioning

A new franchise which has been fairly successful in the last 10 years

Houston Texans SWOT Analysis
Houston Texans Strengths

Below are the Strengths in the SWOT Analysis of Houston Texans:

1. Loyal fan base, and one of the most successful teams in the south division in the recent past
2. Good marketing and merchandising
3. Has a very popular theme song named “Its football time in Houston”

4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”

Houston Texans Weaknesses

Here are the weaknesses in the Houston Texans SWOT Analysis:

1.New franchise, so does not have the same history as the others
2.Has a very weak fan base outside USA

Houston Texans Opportunities

Following are the Opportunities in Houston Texans SWOT Analysis:

1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
2.Attract top players and try and win the superbowl championship in the near future

Houston Texans Threats

The threats in the SWOT Analysis of Houston Texans are as mentioned:

1.Threat of being dominated by the older teams and the traditional powerhouses
2.Threat of not being able to retain top players

Houston Texans Competition
Competitors

Below are the top 2 Houston Texans competitors:

1.Miami Dolphins
2.Philadelphia Eagles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Houston Texans. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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