Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Houston Texans analyses the brand by its strengths, weaknesses, opportunities & threats. In Houston Texans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Houston Texans to benchmark its business & performance as compared to the competitors. Houston Texans is one of the leading brands in the sports teams and events sector.
The table below lists the Houston Texans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Houston Texans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Successful NFL franchise in the south division of the AFC
Houston Texans STP
All followers of American Football
American Men in the age group 15-60
A new franchise which has been fairly successful in the last 10 years
SWOT Analysis of Houston Texans
Houston Texans Strengths
Below are the Strengths in the SWOT Analysis of Houston Texans:
1. Loyal fan base, and one of the most successful teams in the south division in the recent past 2. Good marketing and merchandising 3. Has a very popular theme song named “Its football time in Houston”
4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”
Houston Texans Weaknesses
Here are the weaknesses in the Houston Texans SWOT Analysis:
1.New franchise, so does not have the same history as the others 2.Has a very weak fan base outside USA
Houston Texans Opportunities
Following are the Opportunities in Houston Texans SWOT Analysis:
1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising 2.Attract top players and try and win the superbowl championship in the near future
Houston Texans Threats
The threats in the SWOT Analysis of Houston Texans are as mentioned:
1.Threat of being dominated by the older teams and the traditional powerhouses 2.Threat of not being able to retain top players
Houston Texans Competition
Houston Texans Competitors
Below are the top 2 competitors of Houston Texans:
1.Miami Dolphins 2.Philadelphia Eagles
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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