Houston Texans SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 3295

SWOT analysis of Houston Texans analyses the brand/company with its strengths, weaknesses, opportunities & threats. Houston Texans is one of the leading brands in the sports teams and events sector. The table below also lists the top Houston Texans competitors and elaborates Houston Texans segmentation, targeting, positioning & USP.

Houston Texans

Parent Company

Owner-Bob Mcnair


American Football Franchise


Sports Teams and Events

Tagline/ Slogan

Its football time in Houston


Successful NFL franchise in the south division of the AFC

Houston Texans STP


All followers of American Football

Target Group

American Men in the age group 15-60


A new franchise which has been fairly successful in the last 10 years

Houston Texans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Houston Texans. Strengths are:

1. Loyal fan base, and one of the most successful teams in the south division in the recent past
2. Good marketing and merchandising
3. Has a very popular theme song named “Its football time in Houston”

4. Has a famous cheerleading squad named “ Houston Texans Cheerleaders”


Here are the weaknesses in the Houston Texans SWOT Analysis:

1.New franchise, so does not have the same history as the others
2.Has a very weak fan base outside USA


Following are the Opportunities in Houston Texans SWOT Analysis:

1.Tap the global fan base, which in turn will increase revenue from broadcasting and merchandising
2.Attract top players and try and win the superbowl championship in the near future


The threats in the SWOT Analysis of Houston Texans are as mentioned:

1.Threat of being dominated by the older teams and the traditional powerhouses
2.Threat of not being able to retain top players

Houston Texans Competition


Below are the top 2 Houston Texans competitors:

1.Miami Dolphins
2.Philadelphia Eagles

The brandguide table above concludes the Houston Texans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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