NFL National Football League USA SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 18740

SWOT analysis of NFL National Football League USA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NFL National Football League USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NFL National Football League USA to benchmark its business & performance as compared to the competitors and industry. NFL National Football League USA is one of the leading brands in the sports teams and events sector. The table below also lists the top NFL National Football League USA competitors and elaborates NFL National Football League USA market segmentation, target group, positioning & Unique Selling Proposition (USP).

NFL National Football League USA SWOT, Competitors, Marketing STP & Brand analysis Table
NFL National Football League USA Brand Analysis
Parent Company

NFL National Football League USA

Category

American Football League

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Considered to be the Highest level of American football in the world

NFL National Football League USA STP
Segment

All followers of American Football

Target Group

American Men in the age group 15-60

Positioning

Top professional American football league in the world

NFL National Football League USA SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of NFL National Football League USA. Strengths are:

1. The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world
2. Loyal and huge fan base in USA
3. Association with top sponsors
4. Most attended domestic sports league in the world, with an average attendance of more than 67000 per game

5. Most teams have famous cheerleading squads, bringing more glamour to the league

Weaknesses

Here are the weaknesses in the NFL National Football League USA SWOT Analysis:

1.Does not have a global fan base
2.Crediblity crisis due to instances of doping
3.No proper association with broadcasters in Asia, as most NFL matches are not being telecast in Asia

Opportunities

Following are the Opportunities in NFL National Football League USA SWOT Analysis:

1.Tap the global fan bases, especially the emerging economies like India and China
2.Lower the cost of tickets to attract a even bigger fan base in USA

Threats

The threats in the SWOT Analysis of NFL National Football League USA are as mentioned:

1.Threats from the popularity of other American leagues like NBA and MLB
2.Threat from the emergence of soccer in USA

3. With the US economy slowing down, the revenues may not remain same in the future

NFL National Football League USA Competition
Competitors

Below are the top 3 NFL National Football League USA competitors:

1.NBA
2.MLB
3.MLS

The brandguide table above concludes the NFL National Football League USA SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NFL National Football League USA. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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