NFL National Football League USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of NFL National Football League USA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In NFL National Football League USA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like NFL National Football League USA to benchmark its business & performance as compared to the competitors and industry. As of 2020, NFL National Football League USA is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top NFL National Football League USA competitors and includes NFL National Football League USA target market, segmentation, positioning & Unique Selling Proposition (USP).

NFL National Football League USA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
NFL National Football League USA Brand Analysis
Parent Company

NFL National Football League USA

Category

American Football League

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

Considered to be the Highest level of American football in the world

NFL National Football League USA STP
NFL National Football League USA Segmentation

All followers of American Football

NFL National Football League USA Target Market

American Men in the age group 15-60

NFL National Football League USA Positioning

Top professional American football league in the world

NFL National Football League USA SWOT Analysis
NFL National Football League USA Strengths

Below are the Strengths in the SWOT Analysis of NFL National Football League USA:

1. The Superbowl, which is the NFL’s championship game, is one of the most watched sporting event in the world
2. Loyal and huge fan base in USA
3. Association with top sponsors
4. Most attended domestic sports league in the world, with an average attendance of more than 67000 per game

5. Most teams have famous cheerleading squads, bringing more glamour to the league

NFL National Football League USA Weaknesses

Here are the weaknesses in the NFL National Football League USA SWOT Analysis:

1.Does not have a global fan base
2.Crediblity crisis due to instances of doping
3.No proper association with broadcasters in Asia, as most NFL matches are not being telecast in Asia

NFL National Football League USA Opportunities

Following are the Opportunities in NFL National Football League USA SWOT Analysis:

1.Tap the global fan bases, especially the emerging economies like India and China
2.Lower the cost of tickets to attract a even bigger fan base in USA

NFL National Football League USA Threats

The threats in the SWOT Analysis of NFL National Football League USA are as mentioned:

1.Threats from the popularity of other American leagues like NBA and MLB
2.Threat from the emergence of soccer in USA

3. With the US economy slowing down, the revenues may not remain same in the future

NFL National Football League USA Competition
Competitors

Below are the top 3 NFL National Football League USA competitors:

1.NBA
2.MLB
3.MLS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to NFL National Football League USA. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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